Increased presence by major brands from the sector
The Exhibitors Area at Sea Otter Europe is seeing exponential growth when compared with the first edition in 2017. A large number of brands from the cycling sector will showcase their products during the event on 8, 9 and 10 June in Girona.
As things stand and when compared with last year, the number of major exhibiting brands from the cycling sector that have purchased space has increased by 30%. Three months before the celebration of Sea Otter Europe, up to 135 exhibitors and close on 300 brands have already confirmed attendance.
This total includes over 140 accessory brands, over 60 bicycle brands, 25 service brands (distributors and other services linked to cycling), 20 brands linked to cycling tourism, 14 sports event sponsors and three official hotels and sports partners. No cycling-related sector wants to miss out on this international event.
Particular attention should be paid to the newcomers; there are a total of 76 new brands this year, of which 20 are bicycle brands.
The returning brands include such important names as: Berria, BH bikes, Bulls bikes, Cannondale, Cervelo, Cube, Focus, Ghost, Haibike, Lapierre cycles, Massi, Mavic, MMR, Moustache bikes, Olympia, Progold and Scott, among others.
As for the newcomers this year, they include such brands as Fox Factory suspensión, Hutchinson, KTM Bike Industries, Merida, Peugeot Cycles, Radon, Riese & Müller, Specialized, Trek, Vitoria, Whyte bikes and some others that have yet to confirm.
Demobike Sea Otter Europe, the main attraction
It will also be possible to test ride some top-of-the-range bikes thanks to the Demobike brands, which will be there showing off the advancements made and technical advantages of their products. So far, up to 32 will be at the event. This amazing selection will include over 400 bicycles so that people can enjoy the best bicycles in the market.
So far, the Demobike brands are: Berria, BH bikes, Bulls, Cannondale, Cube, Focus, Ghost, Haibike, Haro, Lapierre cycles, Lobito, Look, Massi, MMR, Moustache bikes, Norco bicycles, Olympia cycles, SCOTT, Sunn y Whistle. And as great news: Cervelo, Gates Carbon Drive, KTM Bike Industries, Merida, Peugeot cycles, Radon, Riese & Müller, Specialized, Titici, Trek, Vitoria and Whyte Bikes.
Girona, and the Costa Brava in general, are cycling destinations all year round. However, in June, they will become the epicentre and global capital of both road and mountain biking.