{"id":622678,"date":"2026-05-08T13:32:36","date_gmt":"2026-05-08T11:32:36","guid":{"rendered":"https:\/\/www.seaottereurope.com\/programa-sea-otter-connect\/"},"modified":"2026-08-05T08:42:18","modified_gmt":"2026-08-05T06:42:18","slug":"programa-sea-otter-connect","status":"publish","type":"page","link":"https:\/\/www.seaottereurope.com\/ca\/programa-sea-otter-connect\/","title":{"rendered":"Programa Sea Otter Connect"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"622678\" class=\"elementor elementor-622678 elementor-622655\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-362253f e-flex e-con-boxed e-con e-parent\" data-id=\"362253f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73c27c1 elementor-widget elementor-widget-the7_button_widget\" data-id=\"73c27c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7_button_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\"><a href=\"https:\/\/seaottereurope.eventscase.com\/attendance\/event\/index\/46064\/?private_ticket_codes=x53spk\" target=\"_blank\" class=\"box-button elementor-button elementor-size-xl\" rel=\"noopener\">RESERVA LA TEVA PLA\u00c7A!<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bed02a elementor-widget elementor-widget-text-editor\" data-id=\"2bed02a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Recorda que abans d&#8217;accedir a les xerrades has de recollir la teva acreditaci\u00f3 a la <a href=\"https:\/\/maps.app.goo.gl\/6vhqSLc6VUEnoN9n6\" target=\"_blank\" rel=\"noopener\">Sala d&#8217;acreditacions<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de219e6 e-flex e-con-boxed e-con e-parent\" data-id=\"de219e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae81581 elementor-widget elementor-widget-shortcode\" data-id=\"ae81581\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><!-- schedule tab start -->\n<div class=\"schedule-tab-wrapper etn-tab-wrapper\">\n    <ul class='etn-nav'>\n                    <li>\n                <a href='#' class='etn-tab-a etn-active' data-id='tab622719-0'>\n                    <span class='etn-date'>17 set.<\/span>\n                    <span class=etn-day>CONFER\u00c8NCIA CICLOTURISME (Sala Connect)<\/span>\n                <\/a>\n\n            <\/li>\n                    <li>\n                <a href='#' class='etn-tab-a  ' data-id='tab622728-1'>\n                    <span class='etn-date'>18 set.<\/span>\n                    <span class=etn-day>CIMERA DE LA IND\u00daSTRIA CICLISTA (Sala Connect)<\/span>\n                <\/a>\n\n            <\/li>\n                    <li>\n                <a href='#' class='etn-tab-a  ' data-id='tab622729-2'>\n                    <span class='etn-date'>18 set.<\/span>\n                    <span class=etn-day>F\u00d2RUM DE SALUT I CICLISME  (Health Forum)<\/span>\n                <\/a>\n\n            <\/li>\n            <\/ul>\n    <div class='etn-tab-content clearfix etn-schedule-wrap'>\n                    <!-- start repeatable item -->\n            <div class='etn-tab tab-active' data-id='tab622719-0'>\n                                        <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 9:30 - 10:00 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Recepci\u00f3 i benvinguda a Sea Otter Connect Ciclo Turisme<\/h4>\n                                <p>Caf\u00e8 de benvinguda i sessi\u00f3 de networking per als participants de la confer\u00e8ncia, ponents i professionals del sector.\n<br><br>\nMODERATOR:<br>\nMaurici Carb\u00f3. Director. Sports Tourism Consulting<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 10:00 - 10:30 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>El nou perfil del cicloturista: perfils, comportaments i tend\u00e8ncies de viatge. Focus en cicloturista franc\u00e9s<\/h4>\n                                <p>Qui \u00e9s el cicloturista d'avui i com evolucionen les seves expectatives? Aquesta sessi\u00f3 analitza l'evoluci\u00f3 del perfil dels viatgers ciclistes, des dels practicants de ciclisme de carretera i gravel fins als usuaris de bicicletes el\u00e8ctriques, els bikepackers, les fam\u00edlies i els amants de les vacances actives.\nA partir de les darreres dades de mercat i de les tend\u00e8ncies de consum, els ponents exploraran les motivacions de viatge, els h\u00e0bits de despesa, els comportaments de reserva i les prefer\u00e8ncies de destinaci\u00f3, amb l'objectiu d'ajudar les destinacions i les empreses a comprendre millor i donar resposta a l'evoluci\u00f3 de la demanda del cicloturisme.\n<br><br>\nSPEAKERS:<br>\nKarine Lassus. Sykkle. Consultante v\u00e9lo 360<br>\nJosefina Marin\u00e9. Director France Office at Catalan Tourist Board \/ Ag\u00e8ncia Catalana de Turisme<br><\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 10:30 - 11:15 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Planificaci\u00f3 i gesti\u00f3 de destinacions ciclistes: El casos de Fran\u00e7a i Catalunya. <\/h4>\n                                <p>Com poden les destinacions planificar, gestionar i comercialitzar amb \u00e8xit el turisme ciclista de manera sostenible i coordinada? A trav\u00e9s dels exemples de Fran\u00e7a i Catalunya, aquesta sessi\u00f3 explora com les ag\u00e8ncies regionals de turisme i els actors p\u00fablics estan desenvolupant el ciclisme com una eina estrat\u00e8gica de turisme i desenvolupament territorial, equilibrant el creixement de destinacions, el desenvolupament d'infraestructures i la sostenibilitat ambiental.\n<br><br>\nMODERATOR:<br>\nKarine Lassus. Sykkle. Consultante v\u00e9lo 360\n<br><br>\nSPEAKERS:<br>\nFlorence Gall. D\u00e9legu\u00e9 G\u00e9nerale. France Velo<br>\nJosefina Marin\u00e9. Director France Office at Catalan Tourist Board \/ Ag\u00e8ncia Catalana de Turisme.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 11:15 - 11:45 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Construint experi\u00e8ncies ciclistes. Els socis darrere dels productes i esdeveniments d&#039;\u00e8xit del turisme ciclista<\/h4>\n                                <p>Qu\u00e8 cal per crear una experi\u00e8ncia ciclotur\u00edstica d'\u00e8xit? Darrere de cada viatge ciclotur\u00edstic, estada d'entrenament, viatge de gravel, ruta de BTT o esdeveniment ciclista hi ha un ecosistema complex d'agents que col\u00b7laboren per dissenyar, organitzar i oferir una experi\u00e8ncia de qualitat al client final.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 11:45 - 12:15 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Coffee break<\/h4>\n                                <p>Pausa de networking amb expositors, ponents i participants de confer\u00e8ncies.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 12:15 - 12:30 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Bike Rental Market Insights: dades i tend\u00e8ncies del mercat del lloguer de bicicletes<\/h4>\n                                <p>An\u00e0lisi de les principals tend\u00e8ncies del mercat del lloguer de bicicletes a partir del cas de Mallorca. La sessi\u00f3 abordar\u00e0 l'evoluci\u00f3 de la demanda, el perfil dels usuaris, la digitalitzaci\u00f3 de les reserves, la gesti\u00f3 de flotes i les noves oportunitats que aquest segment ofereix al cicloturisme i als esdeveniments ciclistes.\n<br><br>\nSPEAKERS:<br>\nJoan Terradas. CEO. MyR3nt bike rental software\n<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 12:30 - 13:00 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Lloguer de bicicletes 2030: Cicloturisme, esdeveniments i distribuci\u00f3 digital<\/h4>\n                                <p>El lloguer de bicicletes s'est\u00e0 convertint en un element clau de les vacances ciclistes, les experi\u00e8ncies en destinaci\u00f3 i els esdeveniments ciclistes, impulsat pel creixement de les bicicletes el\u00e8ctriques, les flotes premium, els viatgers internacionals i els nous h\u00e0bits de reserva digitals.\nLa sessi\u00f3 analitzar\u00e0 el futur del lloguer de bicicletes en el cicloturisme: la reserva en l\u00ednia, la gesti\u00f3 de flotes, les aliances amb allotjaments i operadors tur\u00edstics, els models de lloguer vinculats als esdeveniments, la log\u00edstica, les estrat\u00e8gies de preus i les expectatives dels clients.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 13:00 - 13:30 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Creaci\u00f3 de contingut, AI i la nova economia dels mitjans ciclistes<\/h4>\n                                <p>Com transformen la IA, les plataformes socials, els creadors i els mitjans especialitzats en ciclisme la manera com les destinacions, esdeveniments i marques inspiren, influeixen i venen experi\u00e8ncies ciclistes? Des de YouTube i comunitats en l\u00ednia fins a podcasts, butlletins, ambaixadors d'atletes i contingut curt, aquesta sessi\u00f3 explora l'evoluci\u00f3 de l'ecosistema medi\u00e0tic del ciclisme i el paper creixent dels creadors, les comunitats digitals i la narraci\u00f3 impulsada per IA en el m\u00e0rqueting del turisme ciclista.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 13:30 - 14:00 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Construint aliances d&#039;\u00e8xit entre la ind\u00fastria de la bicicleta i l&#039;ecosistema del cicloturisme.<\/h4>\n                                <p>Com col\u00b7laboren les marques de bicicletes, els distribu\u00efdors i les destinacions ciclistes per crear noves experi\u00e8ncies, arribar a nous p\u00fablics i generar valor compartit?\nAquesta sessi\u00f3 presentar\u00e0 nous models de col\u00b7laboraci\u00f3 i casos d'\u00e8xit, analitzant com els patrocinis, les aliances entre marques i destinacions, els programes de prova de producte, els programes d'ambaixadors, les experi\u00e8ncies co-creades, els esdeveniments ciclistes i la creaci\u00f3 de continguts digitals contribueixen a generar valor per a tots els agents de l'ecosistema ciclista.\n<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 14:00 - 15:30 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Espai SOE Business Club                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Brunch de networking<\/h4>\n                                <p>Brunch de networking per a delegats de la confer\u00e8ncia, ponents i professionals del sector.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 15:30 - 17:30 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Espai SOE Business Club                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>SOE Connect Speed Marketplace. L&#039;ecosistema de xarxes B2B seleccionat<\/h4>\n                                <p>Una sessi\u00f3 din\u00e0mica de networking dissenyada per connectar destinacions, operadors tur\u00edstics, allotjaments, marques de bicicletes, empreses de mobilitat, mitjans de comunicaci\u00f3, creadors i professionals de la ind\u00fastria del ciclisme. Mitjan\u00e7ant reunions r\u00e0pides i xarxes obertes, el SOE Connect Speed Marketplace fomenta la col\u00b7laboraci\u00f3 intersectorial, noves relacions comercials, aliances de contingut i projectes innovadors en els sectors del ciclisme, el turisme, la mobilitat i l'aire lliure.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <!-- end repeatable item -->\n                    <!-- start repeatable item -->\n            <div class='etn-tab  ' data-id='tab622728-1'>\n                                        <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 11:00 - 11:30 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Recepci\u00f3 i caf\u00e8 de benvinguda ofert per AMBE (Associaci\u00f3 de Marques i Bicicletes d&#039;Espanya)<\/h4>\n                                <p>Recepci\u00f3 i caf\u00e8 de benvinguda<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 11:30 - 12:00 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Bar\u00f2metre del Sector de la Bicicleta a Espanya, elaborat per AMBE<\/h4>\n                                <p>Presentaci\u00f3 de la darrera edici\u00f3 del Bar\u00f2metre del Sector de la Bicicleta, elaborat per l'Associaci\u00f3 de Marques i Bicicletes d'Espanya (AMBE), amb una an\u00e0lisi de l'evoluci\u00f3 del mercat, les vendes, les tend\u00e8ncies de consum i la situaci\u00f3 actual de la ind\u00fastria de la bicicleta a Espanya.\n<br><br>\nSPEAKER:<br>\nAMBE. Javier L\u00f3pez. Data Manager<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 12:00 - 12:30 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Taula rodona AMBE: Bar\u00f2metre del Sector de la Bicicleta a Espanya<\/h4>\n                                <p>Representants del sector debatran els principals reptes i oportunitats del mercat espanyol de la bicicleta, abordant la transformaci\u00f3 del retail, l'evoluci\u00f3 de la demanda, les tend\u00e8ncies en mobilitat, la recuperaci\u00f3 del mercat i les perspectives de futur del sector.\n<br><br>\nMODERATOR:<br>\nJes\u00fas Freire. General Secretary. AMBE (Spanish Association of Bicycle Brands)<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 12:30 - 13:30 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Perspectives de la ind\u00fastria europea de la bicicleta per AMBE i Paul Walsh, CEO European Cycling Industries<\/h4>\n                                <p>Visi\u00f3 general de la situaci\u00f3 actual de la ind\u00fastria europea de la bicicleta, analitzant les tend\u00e8ncies del mercat, el context econ\u00f2mic, les pol\u00edtiques de mobilitat, la compet\u00e8ncia internacional i les perspectives de futur del sector a Europa.\n<br><br>\nMODERATOR:<br>\nJes\u00fas Freire. General Secretary. AMBE (Spanish Association of Bicycle Brands)\n<br><br>\nSPEAKER:<br>\nEuropean Cycling Industries. Paul Walsh. CEO<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 13:30 - 15:30 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Espai SOE Business Club                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Networking \u2013 Dinar<\/h4>\n                                <p>Espai per reunir-se professionals de la ind\u00fastria de la bicicleta, minoristes, distribu\u00efdors, startups, mitjans de comunicaci\u00f3 i agents de mobilitat per fomentar connexions empresarials i reunions informals.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 15:30 - 16:30 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Focus Fran\u00e7a. Tend\u00e8ncies del mercat franc\u00e8s de la bicicleta<\/h4>\n                                <p>Sessi\u00f3 dedicada al mercat franc\u00e8s de la bicicleta, analitzant les tend\u00e8ncies de consum, l'evoluci\u00f3 del retail, les pol\u00edtiques de mobilitat, els models de finan\u00e7ament i les oportunitats de negoci en una de les principals economies ciclistes d'Europa.\n<br><br>\nSPEAKERS:<br>\nFlorence Gall. D\u00e9legu\u00e9 G\u00e9nerale. France Velo.<br>\nJulien Gauthier. Vice-president Union Entreprises Sport et Cycle <\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 16:30 - 17:30 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Marques, distribuci\u00f3 i transformaci\u00f3 minorista per Tradebike &amp; Cetelem<\/h4>\n                                <p>An\u00e0lisi de l'evoluci\u00f3 del comer\u00e7 minorista de bicicletes, el comportament del consumidor i els canals de distribuci\u00f3, incloent-hi estrat\u00e8gies omnicanal, solucions de finan\u00e7ament, models de lloguer, comer\u00e7 electr\u00f2nic i la transformaci\u00f3 de l'ecosistema minorista independent de bicicletes.\n<br><br>\nMODERATOR:<br>\nTradebike Toni Amat. Director <\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 17:30 - 18:30 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Presentacions sobre start-up de bicicletes i mobilitat per Light Mobility Cluster<\/h4>\n                                <p>Sessi\u00f3 de presentacions d'startups innovadores de l'ecosistema de la bicicleta i la mobilitat que mostraran noves tecnologies, serveis i models de negoci relacionats amb la ind\u00fastria de la bicicleta, l'esport ciclista, la mobilitat activa, la micromobilitat, les plataformes digitals i el futur del transport urb\u00e0 i sostenible.\n<br><br>\nMODERATOR:<br>\nLight Mobility Cluster &amp; Catalan Sports Cluster<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 18:30 - 19:00 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Networking<\/h4>\n                                <p><\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <!-- end repeatable item -->\n                    <!-- start repeatable item -->\n            <div class='etn-tab  ' data-id='tab622729-2'>\n                                        <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 10:30 - 10:45 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Health Forum                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Recepci\u00f3 i benvinguda<\/h4>\n                                <p><\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 10:45 - 11:15 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Health Forum                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Arr\u00edtmies en el ciclisme<\/h4>\n                                <p>La pon\u00e8ncia abordar\u00e0 la relaci\u00f3 entre la pr\u00e0ctica ciclista i les arr\u00edtmies, les adaptacions cardiovasculars associades a l\u2019exercici i la import\u00e0ncia de la prevenci\u00f3, el seguiment m\u00e8dic i la detecci\u00f3 de possibles factors de risc. \n<br><br>\nSPEAKER:<br>\nRamon Brugada. Cardi\u00f2leg<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 11:15 - 12:00 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Health Forum                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Salut cardiovascular, rendiment i ciclisme<\/h4>\n                                <p>La taula posar\u00e0 en di\u00e0leg les perspectives de la cardiologia, la salut p\u00fablica i la tecnologia per reflexionar sobre la pr\u00e0ctica segura del ciclisme, la prevenci\u00f3, la relaci\u00f3 entre salut i rendiment i l\u2019\u00fas dels dispositius de monitoratge esportiu. <br><br>\nMODERATOR:<br>\nXavier Aldeguer. Metge especialista en gastroenterologia i coordinador d\u2019Innovaci\u00f3 de l\u2019Hospital Universitari de Girona Dr. Josep Trueta i de l\u2019Hospital Santa Caterina.\n<br><br>\nSPEAKER:<br>\nGemma Brunet. Coordinadora de Promoci\u00f3 de la Salut i Benestar de Dipsalut<br>\nRoman Freixa. Cap del Servei de Cardiologia del Complex Hospitalari Mois\u00e8s Broggi<br>\nJohanna Blanco. B2B &amp; inReach Department Manager. Garmin<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 12:00 - 12:30 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Health Forum                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Coffee break<\/h4>\n                                <p><\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 12:30 - 13:00 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Health Forum                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Glucosa, ciclisme i intel\u00b7lig\u00e8ncia artificial<\/h4>\n                                <p>La pon\u00e8ncia explorar\u00e0 com el monitoratge de la glucosa, l\u2019an\u00e0lisi de dades i la intel\u00b7lig\u00e8ncia artificial poden ajudar a comprendre la resposta de l\u2019organisme durant l\u2019exercici i aportar informaci\u00f3 \u00fatil per a la salut i la pr\u00e0ctica ciclista. \n<br><br>\nSPEAKER:<br>\nDr. Josep Veh\u00ed. Especialista en intel\u00b7lig\u00e8ncia artificial aplicada a la salut<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 13:00 - 13:20 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Health Forum                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Aparell digestiu i ciclisme<\/h4>\n                                <p>La intervenci\u00f3 abordar\u00e0 les principals mol\u00e8sties gastrointestinals associades al ciclisme, especialment en activitats de resist\u00e8ncia, i la relaci\u00f3 entre l\u2019exercici, l\u2019alimentaci\u00f3 i el funcionament de l\u2019aparell digestiu. \n<br><br>\nSPEAKER:<br>\nXavier Aldeguer. Metge especialista en gastroenterologia i coordinador d\u2019Innovaci\u00f3 de l\u2019Hospital Universitari de Girona Dr. Josep Trueta i de l\u2019Hospital Santa Caterina.\n<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 13:20 - 14:00 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Health Forum                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Nutrici\u00f3 i salut digestiva en el ciclisme<\/h4>\n                                <p>La taula combinar\u00e0 les perspectives de la nutrici\u00f3 esportiva, la innovaci\u00f3, la tecnologia i l\u2019experi\u00e8ncia personal per tractar q\u00fcestions com la personalitzaci\u00f3 de l\u2019alimentaci\u00f3, la salut digestiva, la gesti\u00f3 de la glucosa i la pr\u00e0ctica del ciclisme amb diabetis. \n<br><br>\nMODERATOR:<br>\nXavier Aldeguer. Metge especialista en gastroenterologia i coordinador d\u2019Innovaci\u00f3 de l\u2019Hospital Universitari de Girona Dr. Josep Trueta i de l\u2019Hospital Santa Caterina.\n<br><br>\nSPEAKER:<br>\nCesc de Bode Oliveras. Responsable de producte de Finisher<br>\nJoel L\u00f3pez Bercianos. Bi\u00f2leg i bioinform\u00e0tic especialitzat en intel\u00b7lig\u00e8ncia artificial aplicada a la salut<br>\nGeorgina Agell. Ciclista i impulsora del perfil \u00abCon diabetes tambi\u00e9n se puede\u00bb.\n<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 14:00 - 15:30 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Espai SOE Business Club                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Brunch de networking<\/h4>\n                                <p>Espai per reunir-se professionals de la ind\u00fastria de la bicicleta, minoristes, distribu\u00efdors, startups, mitjans de comunicaci\u00f3 i agents de mobilitat per fomentar connexions empresarials i reunions informals.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <!-- end repeatable item -->\n            <\/div>\n<\/div>\n<!-- schedule tab end -->\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f43ee4c e-flex e-con-boxed e-con e-parent\" data-id=\"f43ee4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-207ec18 elementor-widget elementor-widget-the7_button_widget\" data-id=\"207ec18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7_button_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\"><a href=\"https:\/\/seaottereurope.eventscase.com\/attendance\/event\/index\/46064\/?private_ticket_codes=x53spk\" target=\"_blank\" class=\"box-button elementor-button elementor-size-xl\" rel=\"noopener\">RESERVA LA TEVA PLA\u00c7A!<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>RESERVA LA TEVA PLA\u00c7A! Recorda que abans d&#8217;accedir a les xerrades has de recollir la teva acreditaci\u00f3 a la Sala d&#8217;acreditacions. RESERVA LA TEVA PLA\u00c7A!<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-622678","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.seaottereurope.com\/ca\/wp-json\/wp\/v2\/pages\/622678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seaottereurope.com\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.seaottereurope.com\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.seaottereurope.com\/ca\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seaottereurope.com\/ca\/wp-json\/wp\/v2\/comments?post=622678"}],"version-history":[{"count":29,"href":"https:\/\/www.seaottereurope.com\/ca\/wp-json\/wp\/v2\/pages\/622678\/revisions"}],"predecessor-version":[{"id":624260,"href":"https:\/\/www.seaottereurope.com\/ca\/wp-json\/wp\/v2\/pages\/622678\/revisions\/624260"}],"wp:attachment":[{"href":"https:\/\/www.seaottereurope.com\/ca\/wp-json\/wp\/v2\/media?parent=622678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}