{"id":622678,"date":"2026-05-08T13:32:36","date_gmt":"2026-05-08T11:32:36","guid":{"rendered":"https:\/\/www.seaottereurope.com\/programa-sea-otter-connect\/"},"modified":"2026-05-15T13:15:50","modified_gmt":"2026-05-15T11:15:50","slug":"programa-sea-otter-connect","status":"publish","type":"page","link":"https:\/\/www.seaottereurope.com\/ca\/programa-sea-otter-connect\/","title":{"rendered":"Programa Sea Otter Connect"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"622678\" class=\"elementor elementor-622678 elementor-622655\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9e7bb9 e-flex e-con-boxed e-con e-parent\" data-id=\"f9e7bb9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29e2739 elementor-widget elementor-widget-the7_button_widget\" data-id=\"29e2739\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7_button_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\"><a href=\"https:\/\/seaottereurope.eventscase.com\/attendance\/event\/index\/44721\/ES?private_ticket_codes=j7GxN6-0GrsZK&#038;categoryCode=e7e8&#038;step=ticket_widget\" target=\"_blank\" class=\"box-button elementor-button elementor-size-xl\" rel=\"noopener\">REGISTRA&#039;T<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47bab46 e-flex e-con-boxed e-con e-parent\" data-id=\"47bab46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37192c6 elementor-widget elementor-widget-shortcode\" data-id=\"37192c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><!-- schedule tab start -->\n<div class=\"schedule-tab-wrapper etn-tab-wrapper\">\n    <ul class='etn-nav'>\n                    <li>\n                <a href='#' class='etn-tab-a etn-active' data-id='tab622719-0'>\n                    <span class='etn-date'>17 set.<\/span>\n                    <span class=etn-day>CONFER\u00c8NCIA CICLOTURISME (Sala Connect)<\/span>\n                <\/a>\n\n            <\/li>\n                    <li>\n                <a href='#' class='etn-tab-a  ' data-id='tab622728-1'>\n                    <span class='etn-date'>18 set.<\/span>\n                    <span class=etn-day>CIMERA DE LA IND\u00daSTRIA CICLISTA (Sala Connect)<\/span>\n                <\/a>\n\n            <\/li>\n                    <li>\n                <a href='#' class='etn-tab-a  ' data-id='tab622729-2'>\n                    <span class='etn-date'>18 set.<\/span>\n                    <span class=etn-day>F\u00d2RUM DE SALUT I CICLISME  (Sala premsa)<\/span>\n                <\/a>\n\n            <\/li>\n            <\/ul>\n    <div class='etn-tab-content clearfix etn-schedule-wrap'>\n                    <!-- start repeatable item -->\n            <div class='etn-tab tab-active' data-id='tab622719-0'>\n                                        <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 9:30 - 10:00 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Recepci\u00f3 i benvinguda a Sea Otter Connect Ciclo Turisme<\/h4>\n                                <p>Caf\u00e8 de benvinguda i sessi\u00f3 de networking per als participants de la confer\u00e8ncia, ponents i professionals del sector.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 10:00 - 10:30 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>El nou panorama del cicloturisme<\/h4>\n                                <p>Explorant la fragmentaci\u00f3 i diversificaci\u00f3 de la demanda del cicloturisme a trav\u00e9s de nous h\u00e0bits de viatge, segments emergents i oportunitats de destinaci\u00f3 en evoluci\u00f3. Des del ciclisme de carretera, grava i MTB fins a bikepacking, viatges en bicicleta el\u00e8ctrica, ciclisme familiar i esdeveniments esportius, les destinacions estan adaptant els seus productes, infraestructures i estrat\u00e8gies de m\u00e0rqueting per respondre a un mercat de viatges en bicicleta que canvia r\u00e0pidament.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 10:30 - 11:15 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Planificaci\u00f3 i gesti\u00f3 de destinacions ciclistes: El cas dels Pirineus francesos<\/h4>\n                                <p>Com poden les destinacions planificar, gestionar i comercialitzar amb \u00e8xit el turisme ciclista de manera sostenible i coordinada? A trav\u00e9s de l'exemple dels Pirineus francesos, aquesta sessi\u00f3 explora com les ag\u00e8ncies regionals de turisme i els actors p\u00fablics estan desenvolupant el ciclisme com una eina estrat\u00e8gica de turisme i desenvolupament territorial, equilibrant el creixement de destinacions, el desenvolupament d'infraestructures i la sostenibilitat ambiental.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 11:00 - 11:45 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Construint experi\u00e8ncies ciclistes. Els socis darrere dels productes i esdeveniments d&#039;\u00e8xit del turisme ciclista<\/h4>\n                                <p>Qu\u00e8 cal per crear una experi\u00e8ncia de turisme ciclista exitosa? Darrere de cada vacances ciclistes, camp d'entrenament, aventura de gravel, viatge de BTT o esdeveniment ciclista, hi ha un ecosistema complex de socis que treballen junts per dissenyar, operar i oferir l'experi\u00e8ncia final del client. Aquesta sessi\u00f3 explora el paper dels operadors tur\u00edstics, el lloguer de bicicletes, els allotjaments, els prove\u00efdors de transport, les destinacions, els esdeveniments i els socis locals en la creaci\u00f3 d'experi\u00e8ncies ciclistes d'alta qualitat.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 11:45 - 12:15 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Coffee break<\/h4>\n                                <p>Pausa de networking amb expositors, ponents i participants de confer\u00e8ncies.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 12:15 - 12:45 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>El futur de la distribuci\u00f3 de viatges en bicicleta: vendes directes, intermediaris i comer\u00e7 amb IA<\/h4>\n                                <p>Com es distribueixen i venen les vacances ciclistes, el lloguer de bicicletes, els esdeveniments ciclistes i les experi\u00e8ncies de viatge actiu en un mercat de viatges cada cop m\u00e9s digital i impulsat per la IA? Aquesta sessi\u00f3 explora com els operadors, destinacions i prove\u00efdors de serveis s'adapten als nous h\u00e0bits de reserva, canals de distribuci\u00f3 en l\u00ednia, tecnologies de personalitzaci\u00f3 i recorreguts del client impulsats per IA.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 12:45 - 13:15 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>IA, creadors de contingut i la nova economia dels mitjans ciclistes<\/h4>\n                                <p>Com transformen la IA, les plataformes socials, els creadors i els mitjans especialitzats en ciclisme la manera com les destinacions, esdeveniments i marques inspiren, influeixen i venen experi\u00e8ncies ciclistes? Des de YouTube i comunitats en l\u00ednia fins a podcasts, butlletins, ambaixadors d'atletes i contingut curt, aquesta sessi\u00f3 explora l'evoluci\u00f3 de l'ecosistema medi\u00e0tic del ciclisme i el paper creixent dels creadors, les comunitats digitals i la narraci\u00f3 impulsada per IA en el m\u00e0rqueting del turisme ciclista.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 13:15 - 13:45 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Monetitzar el boom global del gravel. Com s&#039;impliquen els esdeveniments, destinacions i marques<\/h4>\n                                <p>El creixement global del ciclisme de gravel est\u00e0 transformant la ind\u00fastria ciclista, les experi\u00e8ncies tur\u00edstiques i les estrat\u00e8gies de desenvolupament de destinacions. Des d'esdeveniments ic\u00f2nics i experi\u00e8ncies de viatge premium fins a camps de gravel, rutes de bikepacking, conceptes d'hospitalitat i narracions liderades per creadors, el gravel ha evolucionat molt m\u00e9s enll\u00e0 de la compet\u00e8ncia fins a convertir-se en un ecosistema potent d'estil de vida i turisme. Vinculada a la UCI Gravel World Series a Girona, aquesta sessi\u00f3 explora com destinacions, marques, esdeveniments, operadors tur\u00edstics i mitjans de comunicaci\u00f3 aprofiten el r\u00e0pid creixement del gravel cycling per crear noves oportunitats de negoci, atraure p\u00fablics internacionals i posicionar territoris dins del mercat ciclista global.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 13:45 - 15:30 <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Dinar de networking<\/h4>\n                                <p>Dinar de networking per a delegats de la confer\u00e8ncia, ponents i professionals del sector.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 15:30 - 17:30 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Espai SOE Business Club                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>SOE Connect Speed Marketplace. L&#039;ecosistema de xarxes B2B seleccionat<\/h4>\n                                <p>Una sessi\u00f3 din\u00e0mica de networking dissenyada per connectar destinacions, operadors tur\u00edstics, allotjaments, marques de bicicletes, empreses de mobilitat, mitjans de comunicaci\u00f3, creadors i professionals de la ind\u00fastria del ciclisme. Mitjan\u00e7ant reunions r\u00e0pides i xarxes obertes, el SOE Connect Speed Marketplace fomenta la col\u00b7laboraci\u00f3 intersectorial, noves relacions comercials, aliances de contingut i projectes innovadors en els sectors del ciclisme, el turisme, la mobilitat i l'aire lliure.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <!-- end repeatable item -->\n                    <!-- start repeatable item -->\n            <div class='etn-tab  ' data-id='tab622728-1'>\n                                        <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 11:00 - 11:30 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Caf\u00e8 de recepci\u00f3 i benvinguda organitzat per AMBE (Associaci\u00f3 Espanyola de Marques de Bicicletes)<\/h4>\n                                <p>Caf\u00e8 de benvinguda i sessi\u00f3 de networking per a professionals de la ind\u00fastria de la bicicleta, marques, distribu\u00efdors, startups i actors de la mobilitat que assisteixen a la Confer\u00e8ncia de la Ind\u00fastria de Bicicletes de SOE.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 11:30 - 12:00 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>&quot;Bar\u00f2metre de la ind\u00fastria ciclista espanyola&quot; publicat per AMBE<\/h4>\n                                <p>Presentaci\u00f3 del darrer Bar\u00f2metre de la Ind\u00fastria Ciclista Espanyola per l'Asociaci\u00f3n de Marques y Bicicletas de Espa\u00f1a (AMBE), que ofereix una visi\u00f3 sobre l'evoluci\u00f3 del mercat, el rendiment de vendes, les tend\u00e8ncies dels consumidors i l'estat actual de la ind\u00fastria de la bicicleta a Espanya.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 12:00 - 12:45 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Taula rodona sobre tend\u00e8ncies de la ind\u00fastria de bicicletes a Espanya per part de l&#039;AMBE<\/h4>\n                                <p>Els l\u00edders del sector debaten els principals reptes i oportunitats que modelen el mercat espanyol de bicicletes, incloent-hi la transformaci\u00f3 minorista, la demanda dels consumidors, les tend\u00e8ncies de mobilitat, la recuperaci\u00f3 del mercat i l'evoluci\u00f3 futura del sector.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 12:45 - 13:30 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Perspectives de la ind\u00fastria europea de la bicicleta per AMBE<\/h4>\n                                <p>Visi\u00f3 general del panorama actual de la ind\u00fastria ciclista europea, analitzant les tend\u00e8ncies del mercat, el context econ\u00f2mic, les pol\u00edtiques de mobilitat, la compet\u00e8ncia internacional i les perspectives de futur per al sector del ciclisme a Europa.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 13:30 - 15:00 <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Dinar de networking<\/h4>\n                                <p>Dinar de networking que reuneix professionals de la ind\u00fastria de la bicicleta, minoristes, distribu\u00efdors, startups, mitjans de comunicaci\u00f3 i agents de mobilitat per fomentar connexions empresarials i reunions informals.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 15:00 - 15:45 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Centra&#039;t en el pa\u00eds, Fran\u00e7a. Tend\u00e8ncies de la ind\u00fastria de la bicicleta<\/h4>\n                                <p>Sessi\u00f3 de focus en el mercat franc\u00e8s de la bicicleta, explorant tend\u00e8ncies de consum, evoluci\u00f3 del comer\u00e7 minorista, pol\u00edtiques de mobilitat, models de finan\u00e7ament i oportunitats de negoci en una de les principals economies ciclistes d'Europa.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 15:45 - 16:30 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Comunicaci\u00f3 i m\u00e0rqueting tend\u00e8ncies de la ind\u00fastria de les bicicletes en l&#039;era de la IA<\/h4>\n                                <p>Com transformen la IA, les plataformes digitals i els nous ecosistemes medi\u00e0tics la comunicaci\u00f3, el m\u00e0rqueting i la visibilitat de marca a la ind\u00fastria de la bicicleta? Aquesta sessi\u00f3 explora les tend\u00e8ncies emergents en m\u00e0rqueting impulsat per IA, col\u00b7laboracions amb creadors, estrat\u00e8gies de contingut i interacci\u00f3 amb l'audi\u00e8ncia digital.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 16:30 - 17:15 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Marques, distribuci\u00f3 i transformaci\u00f3 minorista per Tradebike &amp; Cetelem<\/h4>\n                                <p>An\u00e0lisi de l'evoluci\u00f3 del comer\u00e7 minorista de bicicletes, el comportament del consumidor i els canals de distribuci\u00f3, incloent-hi estrat\u00e8gies omnicanal, solucions de finan\u00e7ament, models de lloguer, comer\u00e7 electr\u00f2nic i la transformaci\u00f3 de l'ecosistema minorista independent de bicicletes.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 17:15 - 18:00 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Presentacions sobre start-up de bicicletes i mobilitat per Light Mobility Cluster<\/h4>\n                                <p>Sessi\u00f3 de presentaci\u00f3 amb startups innovadores de l'ecosistema del ciclisme i la mobilitat, mostrant noves tecnologies, serveis i solucions empresarials relacionades amb la mobilitat activa, la micromobilitat, les plataformes digitals i el futur del transport urb\u00e0 i sostenible.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <!-- end repeatable item -->\n                    <!-- start repeatable item -->\n            <div class='etn-tab  ' data-id='tab622729-2'>\n                                        <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 10:00 - 10:10 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala premsa SOE                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Registre<\/h4>\n                                <p><\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 10:10 - 10:15 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala premsa SOE                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Benvinguda i presentaci\u00f3<\/h4>\n                                <p><\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 10:15 - 11:00 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala premsa SOE                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Nutrici\u00f3 i salut digestiva en el cicle<\/h4>\n                                <p>Programa detallat properament.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 11:00 - 11:45 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala premsa SOE                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Nutrici\u00f3 i salut digestiva en el cicle<\/h4>\n                                <p>Programa detallat properament.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 11:45 - 12:15 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala premsa SOE                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Coffee break<\/h4>\n                                <p><\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 12:00 - 12:45 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala premsa SOE                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Salut card\u00edaca, rendiment i ciclisme<\/h4>\n                                <p>Programa detallat properament.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 12:45 - 13:30 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Sala premsa SOE                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Salut card\u00edaca, rendiment i ciclisme<\/h4>\n                                <p>Programa detallat properament.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 13:30 - 15:00 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Espai SOE Business Club                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Dinar de networking<\/h4>\n                                <p><\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <!-- end repeatable item -->\n            <\/div>\n<\/div>\n<!-- schedule tab end -->\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5c051f e-flex e-con-boxed e-con e-parent\" data-id=\"f5c051f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f626544 elementor-widget elementor-widget-the7_button_widget\" data-id=\"f626544\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7_button_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\"><a href=\"https:\/\/seaottereurope.eventscase.com\/attendance\/event\/index\/44721\/ES?private_ticket_codes=j7GxN6-0GrsZK&#038;categoryCode=e7e8&#038;step=ticket_widget\" target=\"_blank\" class=\"box-button elementor-button elementor-size-xl\" rel=\"noopener\">REGISTRA&#039;T<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>REGISTRA&#039;T REGISTRA&#039;T<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-622678","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.seaottereurope.com\/ca\/wp-json\/wp\/v2\/pages\/622678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seaottereurope.com\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.seaottereurope.com\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.seaottereurope.com\/ca\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seaottereurope.com\/ca\/wp-json\/wp\/v2\/comments?post=622678"}],"version-history":[{"count":15,"href":"https:\/\/www.seaottereurope.com\/ca\/wp-json\/wp\/v2\/pages\/622678\/revisions"}],"predecessor-version":[{"id":622855,"href":"https:\/\/www.seaottereurope.com\/ca\/wp-json\/wp\/v2\/pages\/622678\/revisions\/622855"}],"wp:attachment":[{"href":"https:\/\/www.seaottereurope.com\/ca\/wp-json\/wp\/v2\/media?parent=622678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}