The fair presents a program of lectures with current content in a training and networking environment.
For the first time, Sea Otter Europe presents its congress called Sea Otter Connect, which will bring together key players in the bicycle industry and discuss the future of the business, trends, changes and challenges.
Sea Otter Connect was created to respond to the industry’s constant needs about the future, preferences and inclinations of an ever-changing market and at the same time, to be a network for professionals in the sector.
The congress will be held during the dates of Sea Otter Europe and will have its own space and program within the fair with the aim of continuing to be that reference point for the bicycle industry.
Below is the program of this first edition:
- The urban bicycle user: what he/she is like, what he/she values and what he/she demands.
- Present and future of the cycling industry
- 360º Sales Cycle. How to sell more?