{"id":622680,"date":"2026-05-08T13:32:36","date_gmt":"2026-05-08T11:32:36","guid":{"rendered":"https:\/\/www.seaottereurope.com\/programme-sea-otter-connect\/"},"modified":"2026-05-15T12:11:02","modified_gmt":"2026-05-15T10:11:02","slug":"programme-sea-otter-connect","status":"publish","type":"page","link":"https:\/\/www.seaottereurope.com\/fr\/programme-sea-otter-connect\/","title":{"rendered":"Programme Sea Otter Connect"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"622680\" class=\"elementor elementor-622680 elementor-622655\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-769cf33 e-flex e-con-boxed e-con e-parent\" data-id=\"769cf33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a94c67c elementor-widget elementor-widget-the7_button_widget\" data-id=\"a94c67c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7_button_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\"><a href=\"https:\/\/seaottereurope.eventscase.com\/attendance\/event\/index\/44721\/ES?private_ticket_codes=j7GxN6-0GrsZK&#038;categoryCode=e7e8&#038;step=ticket_widget\" target=\"_blank\" class=\"box-button elementor-button elementor-size-xl\" rel=\"noopener\">INSCRIVEZ-VOUS<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de219e6 e-flex e-con-boxed e-con e-parent\" data-id=\"de219e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ad008a elementor-widget elementor-widget-shortcode\" data-id=\"2ad008a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><!-- schedule tab start -->\n<div class=\"schedule-tab-wrapper etn-tab-wrapper\">\n    <ul class='etn-nav'>\n                    <li>\n                <a href='#' class='etn-tab-a etn-active' data-id='tab622800-0'>\n                    <span class='etn-date'>17 Sep<\/span>\n                    <span class=etn-day>CONF\u00c9RENCE CYCLOTOURISME (Salle Connect)<\/span>\n                <\/a>\n\n            <\/li>\n                    <li>\n                <a href='#' class='etn-tab-a  ' data-id='tab622798-1'>\n                    <span class='etn-date'>18 Sep<\/span>\n                    <span class=etn-day>FORUM SANT\u00c9 ET CYCLISME (Salle press)<\/span>\n                <\/a>\n\n            <\/li>\n                    <li>\n                <a href='#' class='etn-tab-a  ' data-id='tab622799-2'>\n                    <span class='etn-date'>18 Sep<\/span>\n                    <span class=etn-day>SOMMET DE L&rsquo;INDUSTRIE CYCLISTE (Salle Connect)<\/span>\n                <\/a>\n\n            <\/li>\n            <\/ul>\n    <div class='etn-tab-content clearfix etn-schedule-wrap'>\n                    <!-- start repeatable item -->\n            <div class='etn-tab tab-active' data-id='tab622800-0'>\n                                        <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 9h30 - 10h00 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Salle SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Accueil et bienvenue<\/h4>\n                                <p>Caf\u00e9 de bienvenue et s\u00e9ance de r\u00e9seautage pour les participants \u00e0 la conf\u00e9rence, intervenants et professionnels du secteur.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 10h00 - 10h30 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Salle SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Le nouveau paysage du cyclotourisme<\/h4>\n                                <p>Explorer la fragmentation et la diversification de la demande de cyclotourisme \u00e0 travers de nouveaux comportements de voyage, l'\u00e9mergence des segments cyclistes et l'\u00e9volution des opportunit\u00e9s de destination. Du cyclisme sur route, gravier et VTT au bikepacking, voyages en e-bike, v\u00e9lo familial et \u00e9v\u00e9nements sportifs, les destinations adaptent leurs produits, infrastructures et strat\u00e9gies marketing pour r\u00e9pondre \u00e0 un march\u00e9 du voyage cycliste en pleine \u00e9volution.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 10h30 - 11h15 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>SOE Connect Room                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Planification et gestion des destinations cyclables : l&#039;affaire des Pyr\u00e9n\u00e9es fran\u00e7aises<\/h4>\n                                <p>Comment les destinations peuvent-elles planifier, g\u00e9rer et promouvoir avec succ\u00e8s le tourisme cycliste de mani\u00e8re durable et coordonn\u00e9e ? \u00c0 travers l'exemple des Pyr\u00e9n\u00e9es fran\u00e7aises, cette session explore comment les agences touristiques r\u00e9gionales et les acteurs publics d\u00e9veloppent le cyclisme comme un outil strat\u00e9gique de tourisme et de d\u00e9veloppement territorial, \u00e9quilibrant croissance des destinations, d\u00e9veloppement des infrastructures et durabilit\u00e9 environnementale.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 11h15 - 11h45 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Salle SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Construire des exp\u00e9riences cyclistes. Les partenaires derri\u00e8re les produits et \u00e9v\u00e9nements cyclistes \u00e0 succ\u00e8s<\/h4>\n                                <p>Qu'est-ce qu'il faut pour cr\u00e9er une exp\u00e9rience de tourisme cycliste r\u00e9ussie ? Derri\u00e8re chaque vacances cyclistes, camp d'entra\u00eenement, aventure sur gravier, sortie en VTT ou \u00e9v\u00e9nement cycliste, se trouve un \u00e9cosyst\u00e8me complexe de partenaires travaillant ensemble pour concevoir, exploiter et offrir l'exp\u00e9rience client finale. Cette session explore le r\u00f4le des op\u00e9rateurs touristiques, des locations de v\u00e9los, des h\u00e9bergements, des fournisseurs de transport, des destinations, des \u00e9v\u00e9nements et des partenaires locaux dans la cr\u00e9ation d'exp\u00e9riences cyclistes de haute qualit\u00e9.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 11h45 - 12h15 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Salle SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Pause caf\u00e9<\/h4>\n                                <p>Pause r\u00e9seautage avec les exposants, intervenants et participants \u00e0 la conf\u00e9rence.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 12h15 - 12h45 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Salle SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>L&#039;avenir de la distribution des voyages \u00e0 v\u00e9lo : ventes directes, interm\u00e9diaires et commerce par IA<\/h4>\n                                <p>Comment les vacances cyclistes, la location de v\u00e9los, les \u00e9v\u00e9nements cyclistes et les exp\u00e9riences de voyage actif sont-ils distribu\u00e9s et vendus dans un march\u00e9 du voyage de plus en plus num\u00e9rique et pilot\u00e9 par l'IA ? Cette session explore comment les op\u00e9rateurs, destinations et prestataires de services s'adaptent aux nouveaux comportements de r\u00e9servation, aux canaux de distribution en ligne, aux technologies de personnalisation et aux parcours clients pilot\u00e9s par l'IA.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 12h45 - 13h15 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>SOE Connect Room                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>IA, cr\u00e9ateurs de contenu et la nouvelle \u00e9conomie des m\u00e9dias cyclables<\/h4>\n                                <p>Comment l'IA, les plateformes sociales, les cr\u00e9ateurs et les m\u00e9dias cyclistes sp\u00e9cialis\u00e9s transforment-ils la mani\u00e8re dont les destinations, \u00e9v\u00e9nements et marques inspirent, influencent et vendent les exp\u00e9riences cyclistes ? De YouTube et des communaut\u00e9s en ligne aux podcasts, newsletters, ambassadeurs d'athl\u00e8tes et\n\ncontenus courts, cette session explore l'\u00e9volution de l'\u00e9cosyst\u00e8me m\u00e9diatique du cyclisme ainsi que le r\u00f4le croissant des cr\u00e9ateurs, des communaut\u00e9s num\u00e9riques et de la narration aliment\u00e9e par l'IA dans le marketing du tourisme cycliste.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 13h15 - 13h45 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Salle SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Mon\u00e9tiser le boom mondial du gravel. Comment les \u00e9v\u00e9nements, les destinations et les marques sont impliqu\u00e9s<\/h4>\n                                <p>La croissance mondiale du cyclisme sur gravel transforme l'industrie du cyclisme, les exp\u00e9riences touristiques et les strat\u00e9gies de d\u00e9veloppement des destinations. Des \u00e9v\u00e9nements embl\u00e9matiques et exp\u00e9riences de voyage haut de gamme aux camps de gravel, itin\u00e9raires de bikepacking, concepts d'hospitalit\u00e9 et narration men\u00e9e par les cr\u00e9ateurs, le gravel a \u00e9volu\u00e9 bien au-del\u00e0 de la concurrence pour devenir un puissant \u00e9cosyst\u00e8me de style de vie et de tourisme. Li\u00e9e \u00e0 la UCI Gravel World Series \u00e0 G\u00e9rone, cette session explore comment destinations, marques, \u00e9v\u00e9nements, op\u00e9rateurs touristiques et m\u00e9dias tirent parti de la croissance rapide du gravel cycling pour cr\u00e9er de nouvelles opportunit\u00e9s commerciales, attirer des publics internationaux et positionner des territoires sur le march\u00e9 mondial du cyclisme.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 13h45 - 15h30 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Salle SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>D\u00e9jeuner de r\u00e9seautage<\/h4>\n                                <p>D\u00e9jeuner de r\u00e9seautage pour les d\u00e9l\u00e9gu\u00e9s de la conf\u00e9rence, les intervenants et les professionnels du secteur.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 15h30 - 17h30 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>SOE Business Club Space                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>SOE Connect speed marketplace. L&#039;\u00e9cosyst\u00e8me de r\u00e9seaux B2B s\u00e9lectionn\u00e9s<\/h4>\n                                <p>Une session de r\u00e9seautage dynamique con\u00e7ue pour connecter destinations, op\u00e9rateurs touristiques, h\u00e9bergements, marques de v\u00e9los, entreprises de mobilit\u00e9, m\u00e9dias, cr\u00e9ateurs et professionnels du secteur du cyclisme. Gr\u00e2ce \u00e0 des r\u00e9unions rapides organis\u00e9es et un r\u00e9seautage ouvert, le SOE Connect Speed Marketplace encourage la collaboration intersectorielle, de nouvelles relations commerciales, les partenariats de contenu et les projets innovants dans les secteurs du cyclisme, du tourisme, de la mobilit\u00e9 et de la plein air.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <!-- end repeatable item -->\n                    <!-- start repeatable item -->\n            <div class='etn-tab  ' data-id='tab622798-1'>\n                                        <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 10h00 - 10h10 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Salle press SOE                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Registre<\/h4>\n                                <p><\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 10h10 - 10h15 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Salle press SOE                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Accueil &amp; Pr\u00e9sentation<\/h4>\n                                <p><\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 10h15 - 11h00 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Salle press SOE                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Nutrition et sant\u00e9 digestive dans le cycle<\/h4>\n                                <p>Programme d\u00e9taill\u00e9 bient\u00f4t.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 11h00 - 11h45 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>SOE Press Room                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Nutrition et sant\u00e9 digestive dans le cycle<\/h4>\n                                <p>Programme d\u00e9taill\u00e9 bient\u00f4t.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 11h45 - 12h15 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Salle press SOE                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Pause caf\u00e9<\/h4>\n                                <p><\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 12h00 - 12h45 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>SOE Press Room                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Sant\u00e9 cardiaque, performance et cyclisme<\/h4>\n                                <p>Programme d\u00e9taill\u00e9 bient\u00f4t.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 12h45 - 13h30 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>SOE Press Room                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Sant\u00e9 cardiaque, performance et cyclisme<\/h4>\n                                <p>Programme d\u00e9taill\u00e9 bient\u00f4t.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 13h30 - 15h00 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>SOE Business Club Space                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>D\u00e9jeuner de r\u00e9seautage<\/h4>\n                                <p><\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <!-- end repeatable item -->\n                    <!-- start repeatable item -->\n            <div class='etn-tab  ' data-id='tab622799-2'>\n                                        <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 11h00 - 11h30 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Salle SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Caf\u00e9 de r\u00e9ception et de bienvenue organis\u00e9 par AMBE (Association espagnole des marques de v\u00e9los)<\/h4>\n                                <p>Caf\u00e9 de bienvenue et session de r\u00e9seautage pour les professionnels de l'industrie du v\u00e9lo, les marques, les d\u00e9taillants, les distributeurs, les startups et les acteurs de la mobilit\u00e9 participant au Sommet de l'industrie du v\u00e9lo SOE.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 11h30 - 12h00 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Salle SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>\u00ab Barom\u00e8tre de l&#039;industrie cycliste espagnole \u00bb publi\u00e9 par AMBE<\/h4>\n                                <p>Pr\u00e9sentation du dernier Barom\u00e8tre de l'industrie cycliste espagnole par l'Asociaci\u00f3n de Marcas y Bicicletas de Espa\u00f1a (AMBE), offrant un aper\u00e7u de l'\u00e9volution du march\u00e9, de la performance des ventes, des tendances de consommation et de l'\u00e9tat actuel de l'industrie du v\u00e9lo en Espagne.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 12h00 - 12h45 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Salle SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Table ronde sur les tendances de l&#039;industrie du bicycle en Espagne par AMBE<\/h4>\n                                <p>Les leaders du secteur abordent les principaux d\u00e9fis et opportunit\u00e9s qui fa\u00e7onnent le march\u00e9 espagnol du v\u00e9lo, notamment la transformation du commerce de d\u00e9tail, la demande des consommateurs, les tendances de mobilit\u00e9, la reprise du march\u00e9 et l'\u00e9volution future du secteur.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 12h45 - 13h30 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Salle SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Perspectives de l&#039;industrie europ\u00e9enne du v\u00e9lo par AMBE<\/h4>\n                                <p>Aper\u00e7u du paysage actuel de l'industrie cycliste europ\u00e9enne, analyse des tendances du march\u00e9, du contexte \u00e9conomique, des politiques de mobilit\u00e9, de la concurrence internationale et des perspectives d'avenir pour le secteur du cyclisme \u00e0 travers l'Europe.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 13h30 - 15h00 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Salle SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>D\u00e9jeuner de r\u00e9seautage<\/h4>\n                                <p>D\u00e9jeuner de r\u00e9seautage r\u00e9unissant des professionnels de l'industrie du v\u00e9lo, des d\u00e9taillants, des distributeurs, des startups, des m\u00e9dias et des acteurs de la mobilit\u00e9 pour encourager les liens professionnels et les r\u00e9unions informelles.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 15h30 - 15h45 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Salle SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Focus pays sur la France. Tendances de l&#039;industrie du v\u00e9lo<\/h4>\n                                <p>Session de focus sur le march\u00e9 cycliste fran\u00e7ais, explorant les tendances de consommation, l'\u00e9volution du commerce de d\u00e9tail, les politiques de mobilit\u00e9, les mod\u00e8les de financement et les opportunit\u00e9s d'affaires dans l'une des principales \u00e9conomies cyclistes europ\u00e9ennes.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 15h45 - 16h30 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Salle SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Communication et marketing Tendances de l&#039;industrie du v\u00e9lo \u00e0 l&#039;\u00e8re de l&#039;IA<\/h4>\n                                <p>Comment l'IA, les plateformes num\u00e9riques et les nouveaux \u00e9cosyst\u00e8mes m\u00e9diatiques transforment-ils la communication, le marketing et la visibilit\u00e9 de la marque dans l'industrie du v\u00e9lo ? Cette session explore les tendances \u00e9mergentes en marketing aliment\u00e9 par l'IA, les collaborations avec les cr\u00e9ateurs, les strat\u00e9gies de contenu et l'engagement du public num\u00e9rique.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 16h30 - 17h15 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Salle SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Transformations des marques, distribution et vente au d\u00e9tail par Tradebike &amp; Cetelem<\/h4>\n                                <p>Analyse de l'\u00e9volution de la vente au d\u00e9tail de v\u00e9los, du comportement des consommateurs et des canaux de distribution, incluant les strat\u00e9gies omnicanales, les solutions de financement, les mod\u00e8les de location, le commerce \u00e9lectronique et la transformation de l'\u00e9cosyst\u00e8me ind\u00e9pendant de la vente au d\u00e9tail<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                                <div class='etn-single-schedule-item etn-row'>\n                            <div class='etn-schedule-info etn-col-lg-3 etn-col-sm-3'>\n                                                                    <span> 17h15 - 18h00 <\/span>\n                                                                        <span class='etn-schedule-location'>\n                                    <i class='etn-icon etn-location'><\/i>Salle SOE Connect                                    <\/span>\n                                                                <\/div>\n                            <div class='etn-schedule-content etn-col-lg-6 etn-col-sm-6'>\n                                <h4 class='etn-title'>Pr\u00e9sentations sur les start-ups v\u00e9lo et mobilit\u00e9 par Light Mobility Cluster<\/h4>\n                                <p>Session de pr\u00e9sentation mettant en avant des startups innovantes issues de l'\u00e9cosyst\u00e8me du cyclisme et de la mobilit\u00e9, pr\u00e9sentant de nouvelles technologies, services et solutions commerciales li\u00e9s \u00e0 la mobilit\u00e9 active, \u00e0 la micromobilit\u00e9, aux plateformes num\u00e9riques et \u00e0 l'avenir des transports urbains et durables.<\/p>\n                            <\/div>\n                            <div class='etn-col-lg-3 etn-col-sm-3'>\n                                <div class='etn-schedule-right-content'>\n                                        <div class='etn-schedule-single-speaker'>\n                                            <div class='etn-schedule-speaker'>\n                                                                                        <\/div>\n                                        <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <!-- end repeatable item -->\n            <\/div>\n<\/div>\n<!-- schedule tab end -->\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f7b352 e-flex e-con-boxed e-con e-parent\" data-id=\"2f7b352\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6878dc1 elementor-widget elementor-widget-the7_button_widget\" data-id=\"6878dc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7_button_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\"><a href=\"https:\/\/seaottereurope.eventscase.com\/attendance\/event\/index\/44721\/ES?private_ticket_codes=j7GxN6-0GrsZK&#038;categoryCode=e7e8&#038;step=ticket_widget\" target=\"_blank\" class=\"box-button elementor-button elementor-size-xl\" rel=\"noopener\">INSCRIVEZ-VOUS<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>INSCRIVEZ-VOUS INSCRIVEZ-VOUS<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-622680","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.seaottereurope.com\/fr\/wp-json\/wp\/v2\/pages\/622680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seaottereurope.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.seaottereurope.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.seaottereurope.com\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seaottereurope.com\/fr\/wp-json\/wp\/v2\/comments?post=622680"}],"version-history":[{"count":20,"href":"https:\/\/www.seaottereurope.com\/fr\/wp-json\/wp\/v2\/pages\/622680\/revisions"}],"predecessor-version":[{"id":622895,"href":"https:\/\/www.seaottereurope.com\/fr\/wp-json\/wp\/v2\/pages\/622680\/revisions\/622895"}],"wp:attachment":[{"href":"https:\/\/www.seaottereurope.com\/fr\/wp-json\/wp\/v2\/media?parent=622680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}