We have been attending Sea Otter Europe for more than three consecutive years and its evolution is evident: each edition grows in exhibitors, international presence, and media impact. There is a clear increase in dealers, customers, press, and content creators, which consolidates it as one of the great events on the European calendar. Its location and the cycling atmosphere, both in the city and at the fair, make it an essential meeting point, almost an annual meeting of friends and professionals in the sector.