A meeting point for professionals in the cycling industry.

Sea Otter Europe Connect held its first edition on 22 September 2023.

The format was a half-day of roundtable discussions and keynotes with bicycle industry experts.

Sea Otter Europe Connect exceeded all expectations of attendance and participation in its first edition and confirmed that it will be back for a second edition with a full day, more speakers and a variety of topics on the rise in the sector.

Sea Otter Europe Connect will be back for its second edition with a full day, more speakers and a variety of growing topics in the industry.

What will you find at Sea Otter Connect?

The objective is to consolidate Sea Otter Europe Connect as a key meeting point for industry professionals to discuss and analyze key business strategies in the bicycle industry and its future.

PROMOTE
the visibility of the sector, as a committed sector and highlighting its contributions.

ENCOURAGE
networking and collaboration by promoting synergies within the industry.

RECOGNIZE
best practices, opportunities to strengthen and future threats to the sector.

SUPPORT
sustainable growth taking into account economic, social and environmental aspects.

The program will focus on
sur 3 axes:

Connection network for professionals in the sector

European vision of the industry

Emerging and trending topics in the sector

Program Sea Otter Connect 

Friday 20th september | SOE Connect Industry

Welcome & presentation by Oriol Sallent, operational director of Sea Otter Europe.

Girona Innovación Salud Ciclismo (GISC), a socioeconomic cluster led by Girona City Council – and made up of companies from the cycling, health, technology and public administration sectors – that aims to promote health through cycling and integrate cycling into sustainable mobility, wellbeing and innovation.

SPEAKERS:

Gemma Geis Carreras – Deputy Mayoress, First Deputy Mayoress and Councilor for Economic Development
Xavier Aldeguer Manté – Fourth Deputy Mayor and Councilor for Talent, Innovation, Health and Community

Welcome & presentation of the 2nd edition of Sea Otter Europe Connect by Albert Balcells, director of Sea Otter Europe.

AMBE publishes in collaboration with COFIDIS the 2024 Bicycle Sector Report. Under the new Market Intelligence Service, we have more regular, higher quality and more relevant information for the entire value chain of the sector (from stores to brands)

Data is fundamental for decision-making in day-to-day business and it is essential that the entire sector has access to quality information.

In turn, AMBE collaborates with CONEBI in the preparation of the European Bicycle Sector Report.

What are the main industry data at national and European level? And the main trends?

SPEAKERS 1:

  • Manuel Marsilio, general manager CONEBI
  • Jesús Freire, secretario general AMBE
  • Alberto Sanz, director de cuenta CETELEM

MODERATOR:

  • Jesús Freire, secretario general AMBE

The future of the sector by segments:
The mobility industry vs traditional industry.

SPEAKERS:

  • Bruno Prieto, country manager SHIMANO
  • Pablo Martinez, country manager, CANYON
  • Javier Lopez, bicycle industry executive
  • Jaume Masferrer, manager MASSI
MODERATOR:
  • Toni Amat, manager TRADE BIKE

What type of content does the sector need, sponsorship as a marketing tool: collaborations with events, sponsorship of influencers/ambassadors, sponsorship of cycling teams… how is the impact and profitability measured?

SPEAKERS:

  • Isaac Taberner, Sports Marketing
  • Yuriy Tomas, global marketing manager MONDRAKER
  • Albert Medrano, Marketing and Sales Director GOBIK

MODERATOR:

  • Albert Valero – Consultor de Marketing

Saturday 21th september | SOE Connect Cycle Tourism

Welcome & Presentation
Costa Brava Cycling destination

SPEAKERS 1:
Patronat Turisme Costa Brava Pirineu Girona

The French cycling tourism roadmap.

SPEAKERS 1:
Karine LASSUS.
Ex. Chargé du Développement.
Vélo & Territoires

Strategy, cycling infrastructure, European funds.

SPEAKERS 1
Gustavo Alegria, Technical Secretary Cyclotourism – Basquetour

SPEAKERS 2
Diego Ramírez, Product and Territory Service – Turisme Comunitat Valenciana

The role of events as a tourism product to attract new demand segments.

SPEAKERS 1:
Fabio Cabrera. Race Director. Club la Santa. Vuelta Ciclista Lanzarote.

SPEAKERS 2:
Jordi Haro. Sales manager. Andorra Turisme

Trends in marketing of the different segments of cycle tourism.

SPEAKER 1:
Eduard Kirchner. CEO Cycle Tours Catalonia

SPEAKERS 2:
Floriane La Marra. Directora Comercial. Syncrosfera Fitness & Health Hotel

Accommodation, bike rental, guides, transportation, technology.

MODERATOR:
Albert Valero. Consultor Marketing Deportivo

SPEAKER 1:
Joseba Martínez. Presidente. Club Navarra en Bici – Visit Navarra

SPEAKERS 2:
Victor Goitia. Marketing Director. Patronat de Turisme Costa Brava Girona

SPEAKERS 3:
Joan Castella. Marketing B2B Lead. Wikiloc

Accommodation, bike rental, guides, transportation, technology.

SPEAKER 1:
Josep Rodrigo. Director. Hotel SB Corona Tortosa

SPEAKERS 2:
Joan Terradas. CEO. Myr3nt bike

Speakers Sea Otter Connect 

Tony Amat

TRADE BIKE manager

Jesus Freire

General Secretary AMBE

Javier Lopez

Bicycle industry executive

Pablo Martinez

Country manager CANYON

Manuel Marsilio

General manager CONEBI

Albert Medrano

Marketing and Sales Director GOBIK

Yuriy Tomas

Global marketing manager MONDRAKER

Bruno Prieto

Country manager SHIMANO IBERIA

Alberto Sanz

Account director CETELEM

Isaac Taberner

Sports marketing

Albert Valero

Marketing consultant

Karine Lassus

Ex-chargée de developpement - VÉLO & TERRITORIES

Maurici Carbó

Director Sports Tourism Consulting

Gustavo Alegria

Secretario técnico Cicloturismo

Diego Ramírez

Servicio Producto y Territorio. Turisme Comunitat Valenciana

Fabio Cabrera

Race director

Jordi Haro

Responsable comercial - Andorra Turisme

Joan Castella

Marketing B2B Lead

Victor Goitia

Marketing Director. Patronat de Turisme Costa Brava Girona

Eduard Kirchner

CEO Cycle Tours Catalonia

Jaume Masferrer

CEO Casa Masferrer

Josep Rodrigo

Director. Hotel SB Corona Tortosa

Joan Terradas

CEO. Myr3nt bike

Floriane la marra

Directora Comercial Syncrosfera Fitness & Health Hotel

Joseba Martinez

Presidente. Club Navarra en Bici Visit Navarra

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