As a pioneering manufacturer of bicycle components, Shimano’s mission is to promote health and happiness through nature in the world around us. We are delighted to be a sponsor of the most important trade show organized in our country and one of the most relevant in Europe. For us, it is the perfect showcase to exhibit our products, innovations, and services, as well as offer the best platform for contact with our customers, where manufacturers, stores, and users meet and coexist in the best possible environment for three days, an event that brings together the best of each cycling discipline with an unbeatable range of activities.