Just a month after the commercial opening, some of the best brands in the cycling industry have already confirmed their presence at the fourth edition of the festival
Berria, Bergamont, BH, Bulls, Cannondale, Canyon, Cube, Focus, Ghost, Haibike, Lapierre, Massi, MMR, Moustache, Orbea, Scott, Riese and Muller and Specialized are just some of the brands that will be in attendance in 2020. Interest among brands to exhibit at Sea Otter Europe is particularly high and applications are coming in non-stop.
Sea Otter Europe will reach its fourth edition, establishing itself as one of Europe’s leading festivals. Its standing is a well-known fact, demonstrated by the swift reactions of the brands that came in 2019 in order to secure a spot in the Expo Zone once again. In addition, interest among new brands to become part of it is on the up, edition after edition, and the Expo Zone space has grown by 12% compared to 2019.
Many brands are even interested in being general sponsors of the festival, in order to take their brand to the next level, thanks to the great exposure that comes with being a sponsor of Sea Otter Europe. The range of sports events (Road, Mountain Bike, Gravel, etc.) and activities that can be sponsored at the festival is extensive, and many brands have a keen interest in being part of it. As Albert Balcells, director of Sea Otter Europe, notes: ‘Sea Otter Europe listens to the requests of brands in order to learn about their objectives and expectations, and in turn, to offer them something that matches. We offer a large number of customised and standard options so that brands can find the best way to reach their end customer.’
In addition, he adds: ‘Sea Otter Europe is the perfect event for interacting and providing end customers with an experience.’ Also, the magnitude of the festival means that brand activations can take place at all the stands, creating an incredible atmosphere where brands can entertain and attract more visitors.
It should be remembered that this is the last week to make the pre-reservation with the same conditions as in the 2019 edition.
Sea Otter Europe 2020 exhibitor calendar:
Rewards for loyalty until 4 November: The brands who were in attendance in 2019 have priority for pre-reservation and for choosing zones.
4–12 November: Zone change requests and measures processed.
From 12 November to 8 April: Reservation for new brands.