Europe’s leading international cycling festival has achieved what it set out to do and just a few days ago the last spot was taken at the festival’s Expo Zone.
Despite the fact that the exhibition area was significantly expanded in respect to the second edition in 2018 – as the entire exhibition space sold out – this year too, all available floor space has been snapped up.
More than 400 international brands, almost 200 stands – many of them doubling and tripling their space – mean that this good news can be communicated a couple of weeks before the festival opens. This is yet more proof of the popularity of the festival among brands and especially at an international level, as new brands that didn’t take part in the first two editions look to get involved. What’s more, many of those that did have opted for larger spaces this time round.
At this year’s edition you can also get a sense for growing international interest in the festival, attested to by the fact that it is no longer just Spanish distributors who are committed to the festival but also international parent brands.
A large number of world-exclusive product presentations will take place at the festival, and various international press calls are being organised in order to get a glimpse of the new products of various brands for 2019 and 2020.
Growth is also reflected in the greater number of sports events in which visitors can participate and enjoy themselves, as well as Demobike, which, with over 500 bicycles from more than 40 different brands specialised in different disciplines, has also contributed to the exponential growth in stands at the forthcoming festival.
Next week on 31 May and 1 and 2 June, the third edition of Sea Otter Europe will finally take place. A fully established cycling festival in constant growth.