Continental returns as Presenting Sponsor of Sea Otter Europe Costa Brava Girona 2021
The prestigious German tyre brand Continental, which has, over recent years, been involved as the main sponsor of the Sea Otter Europe Costa Brava-Girona by Continental festival, returns for the 2021 edition.
Continental, well known tires brand took the decision two years ago to become strategically involved as Presenting Sponsor of all Sea Otter events worldwide, including the Sea Otter Classic in the USA, Sea Otter Australia, Sea Otter Canada and of course the Sea Otter Europe Costa Brava Girona.
Continental’s sponsorship of the Sea Otter Europe Costa Brava Girona is a strategic decision to position the brand internationally
Continental will take advantage of its presence at Sea Otter Europe Costa Brava Girona to present a wide range of products and innovations for all the cycling disciplines that it supplies. All these options will be on display at the brand’s stand at the festival, where visitors will be able to find out more about their technical features and benefits.
Continental is pursuing this important strategic decision for several reasons:
Firstly, because of the sheer volume of cycling enthusiasts who visit the festival it is the perfect place to promote and advertise their products. Sea Otter Europe has grown significantly in its few years of existence, doubling its attendance in two years to 60,000 visitors and becoming one of the most important cycling festivals in Europe.
Another one of the main factors influencing their decision to continue working side-by-side with the festival is the large number of international brands that attend the event in search of all kinds of synergies and collaboration.
The third factor is its extensive programme of cycling events in all disciplines and levels, from the World eBike Series (UCI eMTB World Cup), a new feature for 2021, to the iconic road cycle tour. Finally, they highlight the importance of Demobike testing, which is comprehensive and complete like few others.
Continental returns as Title Sponsor of Sea Otter Europe Continental Ciclobrava
Continental will also return as Title Sponsor of Sea Otter Europe’s road cycle tour event: the Continental Ciclobrava, a non-competitive event for road cycling enthusiasts with several participation options. In recent years it has become an essential and classic event on the cycle tour calendar, with the added attraction of being part of the most important cycling festival on the continent.
Further information: https://www.continental-tires.com/bicycle/tires