- 17 Sep CYCLE TOURISM CONFERENCE (Connect Room)
- 18 Sep CYCLING INDUSTRY SUMMIT (Connect Room)
- 18 Sep HEALTH AND CYCLING FORUM (Press Room)
Reception & Welcome
Welcome coffee and networking session for conference participants, speakers and industry professionals.
The new cycle tourism landscape
Exploring the fragmentation and diversification of cycle tourism demand through new travel behaviours, emerging cycling segments and evolving destination opportunities. From road cycling, gravel and MTB to bikepacking, e-bike travel, family cycling and sportive events, destinations are adapting their products, infrastructure and marketing strategies to respond to a rapidly changing cycling travel market.
Planning & managing cycling Destinations: The French Pyrenees Case
How can destinations successfully plan, manage and market cycling tourism in a sustainable and coordinated way? Through the example of the French Pyrenees, this session explores how regional tourism agencies and public stakeholders are developing cycling as a strategic tourism and territorial development tool, balancing destination growth, infrastructure development and environmental sustainability.
Building cycling experiences. The partners behind successful cycling tourism products and events
What does it take to create a successful cycling tourism experience? Behind every cycling holiday, training camp, gravel adventure, MTB trip or cycling event, there is a complex ecosystem of partners working together to design, operate and deliver the final customer experience. This session explores the role of tour operators, bike rentals, accommodations, transportation providers, destinations, events and local partners in creating high-quality cycling experiences.
Coffe break
Networking break with exhibitors, speakers and conference participants.
The future of cycling travel distribution: Direct sales, intermediaries & AI commerce
How are cycling holidays, bike rentals, cycling events and active travel experiences being distributed and sold in an increasingly digital and AI-driven travel market? This session explores how operators, destinations and service providers are adapting to new booking behaviours, online distribution channels, personalization technologies and AI-driven customer journeys.
AI, content creators & the new cycling media economy
How are AI, social platforms, creators and specialized cycling media transforming the way destinations, events and brands inspire, influence and sell cycling experiences? From YouTube and online communities to podcasts, newsletters, athlete ambassadors and short-form content, this session explores the evolving cycling media ecosystem and the growing role of creators, digital communities and AI-powered storytelling in cycling tourism marketing.
Monetizing the global gravel boom. How events, destinations & brands are involved
The global growth of gravel cycling is reshaping the cycling industry, tourism experiences and destination development strategies. From iconic events and premium travel experiences to gravel camps, bikepacking routes, hospitality concepts and creator-led storytelling, gravel has evolved far beyond competition into a powerful lifestyle and tourism ecosystem. Linked to the UCI Gravel World Series in Girona, this session explores how destinations, brands, events, tour operators and media are capitalizing on the rapid growth of gravel cycling to create new business opportunities, attract international audiences and position territories within the global cycling market.
Networking Lunch
Networking lunch for conference delegates, speakers and industry professionals.
SOE Connect speed marketplace. The curated B2B networking ecosystem
A dynamic networking session designed to connect destinations, tour operators, accommodations, bike brands, mobility companies, media, creators and cycling industry professionals. Through curated speed meetings and open networking, the SOE Connect Speed Marketplace encourages cross-sector collaboration, new business relationships, content partnerships and innovative projects across the cycling, tourism, mobility and outdoor industries.
Reception & Welcome coffee hosted by AMBE (Spanish Association of Bicycle Brands)
Welcome coffee and networking session for bike industry professionals, brands, retailers, distributors, startups and mobility stakeholders attending the SOE Bike Industry Summit.
“Spanish Bicycle Industry Barometer” published by AMBE
Presentation of the latest Spanish Bicycle Industry Barometer by Asociación de Marcas y Bicicletas de España (AMBE), offering insights into market evolution, sales performance, consumer trends and the current state of the bicycle industry in Spain.
Spanish biicycle industry trends round table by AMBE
Industry leaders discuss the key challenges and opportunities shaping the Spanish bicycle market, including retail transformation, consumer demand, mobility trends, market recovery and the future evolution of the sector.
European bicycle industry outlook by AMBE
Overview of the current European bicycle industry landscape, analyzing market trends, economic context, mobility policies, international competition and the future outlook for the cycling sector across Europe.
Networking Lunch
Networking lunch bringing together bike industry professionals, retailers, distributors, startups, media and mobility stakeholders to encourage business connections and informal meetings.
Country focus France. Bicycle industry trends
Focus session on the French bicycle market, exploring consumer trends, retail evolution, mobility policies, financing models and business opportunities in one of Europe’s leading cycling economies.
Communication and marketing bicycle industry trends in the AI era
How are AI, digital platforms and new media ecosystems transforming communication, marketing and brand visibility in the bicycle industry? This session explores emerging trends in AI-powered marketing, creator collaborations, content strategies and digital audience engagement.
Brands, distribution & retail transformation by Tradebike & Cetelem
Analysis of the evolution of bike retail, consumer behaviour and distribution channels, including omnichannel strategies, financing solutions, leasing models, e-commerce and the transformation of the independent bike retail ecosystem.
Bike & mobility start-up presentations by Light Mobility Cluster
Presentation session featuring innovative startups from the cycling and mobility ecosystem showcasing new technologies, services and business solutions related to active mobility, micromobility, digital platforms and the future of urban and sustainable transportation.
Register
Welcome & Presentation to Cycling Health Conference
Nutrition & Digestive Health in Cycling
Detailed program soon.
Nutrition & Digestive Health in Cycling
Detailed program soon.
Coffee break
Heart Health, Performance & Cycling
Detailed program soon.
Heart Health, Performance & Cycling
Detailed program soon.