After closing the deadline for brands present in this year’s show, the period for new brands is now open, with very limited Expo space given the high demand.

From 1 February, new brands that were not present at the 2022 edition can start booking their spaces in the festival’s Expo area. Until now, only those that were present in 2022, on an exclusive and preferential basis, could reserve the same or other spaces at the festival.

The high demand for what will be the seventh edition of the festival, despite having once again increased the number of square metres of exhibition space, means that the organisers must inform regular exhibitors and potentially interested parties to confirm that they will attend without delay so as not to lose the preferential option of reserving the same space they had in previous editions or, in the case of new exhibitors, so as not to lose space to others.

Not only is there an increased demand for new brands and stands, but there is also a demand from many of them to hire more square metres.

Sea Otter Europe, a festival connecting industry and enthusiasts

The festival is seen as an opportunity for brands to meet the final public. In an increasingly digital world, where many brands are distributed exclusively online, and in many cases potential buyers know and see their favourite bikes on social networks, it is vital to have the opportunity to try them out and test them in the field hands on, and receive technical explanations from the mechanics and experts of each brand who attend to the fans at the stands. This is why the Demobike format, offered by Sea Otter Europe with more than 40 brands and 500 test bikes of all kinds, is one of the pillars of success, both for potential buyers and for the brands themselves.

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