The German brand will continue to sponsor the festival as a Gold Sponsor and it will be the Title Sponsor of the Pirinexus Challenge, the E-bike Experience and the Urban Ride Girona.

Canyon, one of the big names in the bicycle sector and a specialist in online sales, has confirmed its presence at Sea Otter Europe 2022 as a Gold Sponsor. The renowned brand has high-profile ambassadors such as Emily Batty, Mathieu van der Poel, Ceylin del Carmen Alvarado and Fabio Wibmer and it sponsors professional teams such as Movistar, Alpecin Fenix ​​and Arkea Samsic.

The festival’s format is ideal for its brand strategy, as it’s a highly experiential event aimed at the end customer. The large number of tests carried out at Demobike is ideal for complementing its 100% online distribution style, as it allows potential buyers to try out their bikes and the Canyon specialists present at the event can resolve any queries that they may have.

It’s also confirmed its participation as the Title Sponsor of the prestigious CANYON Pirinexus Challenge gravel race, the 350 km cycle tourism ride that passes through two countries (Spain and France), starting and finishing in the heart of Sea Otter Europe.

It will also be the Title Sponsor of the CANYON E-bike Experience, another of the events on the sporting schedule that’s set to expand significantly in the coming years. Sales of electric bikes are constantly on the rise and Canyon wishes to showcase its wide range of mid-range and high-end products.

The German brand will also make its contribution as the Title Sponsor of the new urban race, the CANYON Urban Ride Girona. An event within the framework of Sea Otter Europe with a route that runs through the city centre.

Canyon will also attend Sea Otter with prize draws, gifts and other surprises that you’ll be able to enjoy at its stand. More information coming very soon.

The format of the Sea Otter Europe festival and the online sales of the Canyon brand

Canyon’s spokesperson commented that “as a brand that only sells online, attending events is really important for us. It’s the main way we have of coming into direct contact with our customers, talking to them and enabling them to get to know us”.

He added “what better opportunity to do this than the largest bicycle festival in Spain? Sea Otter Europe is renowned, not only in our country, but also throughout Europe. It’s an opportunity for us and, why not say it, a source of pride to be a sponsor of an event of this nature”.

Finally, he highlighted that “the experience we had last year was really positive. The festival recovered after the difficult years caused by the pandemic and it’s back stronger than ever before. We’re certain that this year will be even better than the last one”.