Canyon, one of the most prestigious brands in the world, continues as the main sponsor of the Sea Otter Europe Costa Brava Girona by Continental festival, positioning itself as the official bike brand.

As a Gold Sponsor, Canyon is consolidating its commitment to the festival in light of the great success it has enjoyed year after year in terms of attendance and the international media exposure it offers brands. Canyon has a unique business model in the sector, operating exclusively online and direct to consumers, so Sea Otter Europe Costa Brava Girona by Continental offers the opportunity to get closer to consumers.

“Our mission as a brand is ‘Inspire to Ride’ and Sea Otter gives us the opportunity to deliver on that mission through our innovation in products and services, in our athletes and ambassadors and, most importantly for us, by creating a community around Canyon and the sport we are passionate about.” Pablo Martínez, Market Manager Canyon Iberia.

Canyon is turning to the development of its bicycles where innovation and technology stand out. They continue betting on the traditional Mountain Bike and innovating in the family of electric bicycles. In gravel, one of the most booming categories among consumers, they lead the market. That is why it has confirmed its sponsorship as Title Sponsor of the CANYON Girona Gravel Ride, the gravel race that is part of the Festival’s programme and which takes place in some of the most beautiful areas around the city of Girona.