Cetelem once again puts its trust in Sea Otter Europe to continue supporting the bicycle industry and its ever-growing number of fans.


Cetelem, a trademark of BNP Paribas Personal Finance specialising in consumer credit, has renewed its sponsorship agreement with Sea Otter Europe for the fourth edition in 2020. BNP Paribas Personal Finance operates in 33 countries around the world and boasts more than 27 million customers, making it the European leader in its sector.


According to the latest report from the Cetelem Consumer Observatory Spain, the bicycle sector is booming. Spanish consumers surveyed spent 306 euros on average in the sector, a 17% increase over 2018.


Cetelem’s commitment to the bike sector is unceasing and ever-growing. The brand’s services are one of the driving forces behind the development of the cycling sector, since they give bicycle users access to financing, with swift and simple fully-digitalised operations, as well as informing the customer and the shop in a clear and transparent way throughout the whole credit purchase process.


For this reason, Cetelem has once again chosen Sea Otter Europe, a festival designed for cycling enthusiasts and the sector’s many brands. An event that promotes social values as well as the principles of sustainability and commitment, bringing together not only brands, stores and distributors, but also the final consumer.


In regard to the 2019 edition of Sea Otter Europe, Cetelem highlighted the great number of events, with a high degree of participation in sports competitions and in activities, and the excellent organisation prior to and during the event.