For yet another year, Cetelem returns to southern Europe’s leading cycling festival as the official brand of the sixth edition of Sea Otter Europe Costa Brava Girona by Continental.

Cetelem, the commercial brand of BNP Paribas Personal Finance, a specialist in consumer credit, has renewed its sponsorship agreement with Sea Otter Europe for the 2022 edition. BNP Paribas Personal Finance operates in 33 countries around the world and has more than 27 million customers, making it the European leader in its sector.

Cetelem’s commitment to the bike sector is constant and growing, with its services being one of the driving forces behind the development of the cycling sector, since it provides access to financing for bicycle users, with swift, straightforward and fully-digital operations. It also provides customers and stores with clear and transparent information during the credit purchase process.

According to the latest report by Cetelem Consumer Observatory Spain, the bike sector is booming. The Spanish consumers that were surveyed spent an average of €313 in the sector, 46% more than the previous year.

‘BNP Paribas aims to promote access to more responsible and sustainable consumption to support our customers and partners, which is why Sea Otter is an event we look forward to every year and have supported since its launch in Europe. Once again, Cetelem will be participating in the most important professional cycling event in Spain to continue supporting the world of cycling’, said Jose Antonio Gimeno, head of Key Accounts and Retail Marketing at BNP Paribas Personal Finance Spain.

The Sea Otter Europe Costa Brava Girona by Continental festival is a festival made for cycling enthusiasts and all the sector’s brands. It is an event that promotes sustainable, social and committed values, where brands, shops and distributors, as well as the end consumer, come together.

At the last edition of Sea Otter Europe Costa Brava Girona by Continental, Cetelem highlighted the large number of sporting events and activities with a high level of participation, and excellent organisation prior to and during the event.


About BNP Paribas Personal Finance in Spain

‘Promoting access to more responsible and sustainable consumption to support our customers and partners’.

BNP Paribas Personal Finance, known in the Spanish market through its commercial brand Cetelem, specialises in consumer credit, personal loans and card management. It has been operating in Spain since 1988, where it currently has more than 1,500 employees and 3.5 million customers. A financial partner of major companies specialising in the distribution of consumer durables and car dealerships, it is also a leading company in market analysis thanks to the studies of the Cetelem Observatory.

BNP Paribas Personal Finance is part of International Financial Services, within the retail banking division of BNP Paribas. BNP Paribas Personal Finance has 19,500 employees and 27 million customers in 33 countries across four continents.

BNP Paribas Personal Finance is a member of the AEB (Spanish Banking Association), and is an active member of the National Association of Financial Credit Establishments (ASNEF), the Spanish Association of Companies Against Fraud (AEECF) and the Association for the Development of the Customer Experience (DEC).

For the eighth consecutive year, BNP Paribas Personal Finance has been awarded the Top Employers Spain certificate for 2022, recognising the bank as a company that promotes optimal conditions for the personal and professional development of its employees.