On 9 February, 2021, the festival will launch its new booking platform on its website. Brands will have to pay the full amount in order to complete their reservation.


The SEA OTTER EUROPE cycling festival returns to the cycling capital of Girona on 24, 25 and 26 September, 2021. The last weekend of September will play host to one of the most awaited events in the cycling industry.

The team has put everything in place for the opening of expo zone booking for new brands on February 9, 2021. With a total of 85 brands already confirmed and 45% of the expo zone already reserved, the organisers are still receiving requests from brands that want to take part in the European Bike Show.

The festival map continues to evolve edition after edition, expanding its expo zones and brand activation and dynamisation spaces with a total of five outdoor expo zones with a new naming system: the red zone (former zone A), the pink zone (former zone B), the orange zone (former zone C), the green zone (former zone D) and the yellow zone. Also new is the opening of an indoor shopping area – the blue zone – which comes at a lower price and is perfect for new businesses, digital and technological brands, and cycling organisations after a quiet, enclosed space.



Around 300 metres from the expo zone is the test area for all types of bicycles with more than 500 demo bikes plus an exclusive circuit for testing e-bikes. The expo zone is also surrounded by the starting lines of the sporting events, separated according to discipline, such as the off-road cycling competition, the gravel events and the road cycling tour.

The festival offers fair conditions for exhibitors to reduce uncertainties

For the 2021 edition, the festival has pledged to offer a full refund in case of cancellation of the event. What’s more, prices per square metre will remain unchanged for this year’s edition. Price ranges are set according to zone and the amount of square metres chosen by the brand. You can find more information about prices and available spaces on the website.

The festival also has a new easy and intuitive booking system called MapDynamics which allows brands to book spaces on the spot and complete the process in just a few seconds. By doing so, the brand can view a general map of the festival and its different zones and choose the exact location it wants. To book a space, brands must pay the full amount up front in order to complete the reservation. The platform will be up and running from 9 February, 2021, at www.seaottereurope.com.

Since the Sea Otter Europe format is tailor-made for brands that want to be seen and want their products to be touched and tested, this is exactly what the festival offers: an experience space that puts cycling lovers in touch with the best brands in the cycling world. This recipe for success is why companies look to activate their brands through product testing, direct sales, new product presentations, competitions and draws or by attracting the public by means of their top ambassadors.

Sea Otter Europe is one of the favourite and most highly-regarded events for European cycling brands in 2021. Companies really rate the quantity, quality and international nature of its visitors (40% from outside Spain according to a study carried out by Girona Provincial Council for the 2019 edition), the Demobike programme, which is a great draw for brands as well as visitors, the sports calendar for all the different disciplines, the fact it guarantees a premium cycling experience for the over 6,500 cycle tour participants and, above all, for the environment that Girona Costa Brava offers, which as always is synonymous with good weather, good food and a first-class cycling weekend for visitors as well as exhibitors!

Remember, booking for the expo zone opens on 9 February, 2021, at www.seaottereurope.com.


Recordeu, 9 febrer de 2021 obertura de reserves per a la zona expo a través del web www.seaottereurope.com.