The third edition of the most important cycling festival in southern Europe is fast approaching.

It seems like only yesterday that this great adventure that is Sea Otter came to Girona – the great brand behind the most important cycling festival in the world leaving the United States and crossing the pond for the first time ever.

The Expo Zone: a great showcase for international brands to present their newest and best products to end users

With one month to go until the festival opens, objectives related to growth have been met. Given the huge demand expected for the third edition – which was right on the mark – new exhibition spaces have been set up and all the festival’s different areas are nearly full to capacity.

Sea Otter Europe Girona Costa Brava is the best place to showcase new developments and products for end users. Cycling enthusiasts from all over Europe and beyond come to the festival to see first-hand the many new products that brands have to offer, to test them out and get a feel for things, which brands regard as a very important opportunity.

Shimano is just one of the great cycling brands that will be presenting its new products for 2020 at Sea Otter Europe.

At present, the festival already has 150 confirmed stands, which means more than 300 confirmed brands. The third edition boasts the addition of 65 stands – a third of exhibitor stands are new – bringing with them 85 new brands.


An extensive sports programme that has expanded to encompass cycling’s many different forms

The sports programme of the Sea Otter model is one of the keys to its success. From the very beginning, it has offered an extensive competition programme for all ages and categories, for professionals, amateurs and beginners, and for exhibition, competitive, road, gravel, mountain bike, e-bike, trial, downhill and enduro riders. Whatever you’re into, you’ll find it at Sea Otter Europe. All you have to do is take a look at the programme – running from the start of the festival on Friday afternoon until Sunday – to see the non-stop activities and events on offer. Thousands of participants from all over Europe come to the festival to participate in one or more of the weekend events and competitions, taking the opportunity to visit the festival, whether with friends or family, or not.


 Demobike continues to grow and consolidate itself as a key factor in purchasing a bicycle

The way people purchase bicycles has changed. Users have a wide and complex range of options available to them for purchasing a bicycle, which certainly makes it difficult to make a decision. In addition to this is the unstoppable phenomenon of Internet sales, for which customers require an opportunity to see and try out the product they have their eyes on. Sea Otter Europe’s Demobike is the perfect place for brands and future buyers to meet. With more than 40 brands offering over 500 bikes for test-riding free of charge, it is what you could call a genuine bicycle theme park or paradise for fans of cycling.


Sponsoring Sea Otter Europe or its various sporting events equals huge benefits

Brands always want to come into contact with potential buyers, either at events where they can talk in person with them at their stands whilst presenting their products, by offering product testing through Demobike, or by sponsoring the overall festival or specific sections. At the forthcoming third edition the number of sponsors wanting to associate their brand with Sea Otter Europe has increased significantly, to the point that a roll call of the brand names involved is pretty impressive:

Abus,  Basso Bikes,  Biking Point,  Bioracer, BUFF,  Cetelem, Continental, Ghost, Inverse, Komoot, Lazer,  Massi,  Momum,  NorthWave, Nutrisport,  PowerBar,  Progold,  Scott,  Sport No Limit Travel, Squirt, Trailforks, Vallnord, Wear Design and many more.

Sea Otter Europe Girona Costa Brava, the place where brands and cyclists meet.