Barcelona, 25 July 2023. In keeping with seeking alliances with partners and institutions related to sustainable mobility and the cycling and sports industry in general, Sea Otter Europe Costa Brava Girona by Continental and the Euro Mobility Festival, set to be held from 22 to 24 September in Girona, have reached an agreement with the RACC. In this regard, RACC HolaBICI will form part of the group of strategic partners of Girona’s international cycling festival.
RACC HolaBICI comes into being to promote bicycle mobility
As part of its process of transformation into a Mobility Services Club, the RACC has created the cycling community known as RACC HolaBICI to encourage the use of bicycles in cities, promoting more streamlined and healthy urban mobility. This initiative encompasses services and products aimed specifically at cyclists, such as the network of bicycle repair points, a subscription service for electric bicycles, Bicipedia (a virtual encyclopaedia of bicycles with more than 1,000 models), assistance and insurance services and the Cyclist Barometer, an annual study on the behaviour and opinions of cyclists in Barcelona that’s been conducted since 2018. This community currently has more than 25,000 followers and customers.
Talk scheduled at Sea Otter Europe Costa Brava Girona by Continental. Urban bike users: What they like, what they value and what they demand
Within the framework of the initiatives agreed on for the cooperation that’s been established, Ricard Casalins, Head of Mobility Projects at the RACC, will deliver a talk titled Urban bike users: What they like, what they value and what they demand. This talk will form part of the RACC’s knowledge area, thanks to the annual Bicycle Barometer and other research carried out by the organisation, and it can be followed live as part of the series of talks scheduled during Sea Otter Europe Costa Brava Girona by Continental.
The RACC HolaBICI women’s road cycling team will take part in the Ciclobrava by Orbea, the Sea Otter Europe Costa Brava Girona by Continental cycling tourism race
The RACC has taken another step forward in its commitment to sustainable mobility by promoting the RACC HolaBICI women’s cycling team. Led by rally co-driver María Salvo, the team is made up of seven amateur cyclists, all of them women, as a sign of the Club’s commitment to promoting the participation of women in sport and cycling in particular.
The team will take part in the 140 km version of the Ciclobrava by Orbea road cycle tourism event to be held on Sunday 24 September, taking in the most beautiful landscapes of the Costa Brava and inland Girona.
They’ll also organise a special outing with their fans and followers on Saturday afternoon, the so-called meet&greet, departing from RACC HolaBICI’s stand on the site of the Euro Mobility Festival.
RACC HolaBICI will have a commercial stand providing information on the community and the different assistance products available to all the visitors to the festival.
A special discount for RACC HolaBICI members for taking part in the Ciclobrava by Orbea.
Followers of RACC HolaBICI will obtain an exclusive discount by signing up for the Ciclobrava by Orbea and supporting the members of the RACC HolaBICI women’s team.
Sea Otter Europe Costa Brava Girona by Continental and the Euro Mobility Festival
The seventh Sea Otter Europe Costa Brava Girona by Continental and the second Euro Mobility Festivals expect to welcome over 60,000 visitors throughout the three days, with more than 350 brands exhibited at over 200 stands, more than 30 demo bike brands and other activities free of charge. Over 5,000 participants are expected to take part in the sporting events in all the cycling categories for all levels and ages and more than 100 accredited journalists are set to talk throughout the festival. On 22, 23 and 24 September, Girona will become the world’s great capital of cycling and sustainable mobility.
Moreover, this year, with the new feature of a specific area for the Euro Mobility Festival, the most important innovations in the field of sustainable urban and individual transport will be displayed, constituting one of the great areas of growth of the bicycle and overall transport around the world.
Electric bicycles for all forms of cycling and new elements of sustainable individual urban transport will be the focuses of attention.
More information: www.seaottereurope.com and www.euromobilityfestival.com