The prestigious Japanese cycling components brand Shimano has once again renewed its participation in the Sea Otter Europe Costa Brava Girona by Continental 2024 cycling festival. Shimano will be a silver sponsor and will also have a large exhibition space to present its new products to the more than 60,000 visitors expected to come to the festival in Girona.

Shimano will also be present at the festival as the main sponsor of the last race of the Shimano Super Cup Massi.

The participation of a powerful and internationally prestigious brand like Shimano as a sponsor of Sea Otter Europe Costa Brava Girona by Continental 2024 proves how attractive the festival is for top international brands.

“Sea Otter Europe Costa Brava Giorna by Continental offers Shimano the great opportunity to be close to our end customers, our partners and bike manufacturers, all in the same place, encouraging interaction with them; as well as showing customers the latest components, footwear, helmets…, so that they can touch them and talk directly with us, something that is very valuable for Shimano,” explained Cristina Pizarro, Marketing Director of Shimano Iberia.

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