The Instant Shelter design and manufacturing brand is continuing its strategy focused on strengthening its position in the European cycling market and is doing so through one of the continent’s leading festivals.

The 2024 event will be the third time that E-Z UP will be attending Sea Otter Europe Costa Brava Girona by Continental as a sponsor and exhibitor.
The designer and manufacturer of pop-up marquees and accessories specializes in portable items and customized graphics. E-Z UP will once again be attending the Girona festival both as a sponsor and also with its own booth, where it will be showcasing its latest innovations in different types of marquee design, ideal for brands that need to exhibit at trade fairs, festivals and outdoor sporting events, such as Sea Otter Europe Costa Brava Girona by Continental.

One of its top managers in Europe, Michel Van Oudheusden, states that:

« Our partnership aligns perfectly with our brand’s mission and values. As a leading provider of easy up event materials, we’re always seeking opportunities to support events that celebrate outdoor activities and bring communities together. Sea Otter Europe is renowned for its vibrant atmosphere, diverse audience, and passion for cycling, making it an ideal platform for us to showcase our products and connect with cycling enthusiasts from around the world.

Furthermore, it allows us to demonstrate the versatility and effectiveness of our event materials in a real-world setting. From providing tent and branding opportunities for exhibitors to enhancing the overall event experience for attendees, our easy up solutions play a crucial role in ensuring the success of events like Sea Otter Europe. Many cycling brands like Trek, Giant and Shimano already work with us for their events.

Additionally, the partnership with Sea Otter enables us to engage directly with our target audience and gather valuable feedback that informs our product development and marketing strategies. By actively participating in events like Sea Otter Europe, we not only strengthen our brand presence but also deepen our understanding of the evolving needs and preferences of cycling brands and outdoor enthusiasts.

Overall, this partnership is a strategic decision that allows us to showcase the value of our products, engage with our target audience, and reinforce our commitment to supporting outdoor events and activities. We’re excited about the opportunity to be part again of such an iconic event and look forward to making a meaningful impact both on-site and within the cycling community.”

With over 30 years of history, E-Z UP is a brand that is fully committed to quality in the design and manufacture of its products, from the materials it uses to the manufacturing process involved. E-Z UP’s quality control team ensures that every part meets the highest quality standards in printing and manufacturing.

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