At the moment, more than 80% of the available space has already been booked and the ‘Sold Out’ sign is expected to be posted soon, after having increased the exhibition area compared to last year’s edition.
60,000 visitors, more than 350 brands represented and more than 2,800 bike tests are numbers that tell their own story of the size of the Sea Otter Europe Costa Brava Girona by Continental expo. A fair that is fully consolidated in the international calendar and whose upward trajectory has not yet reached its peak.
Everything a brand can look for when exhibiting at a cycling fair is at Sea Otter Europe Costa Brava Girona by Continental. 2023 marks the 7th edition of a bicycle festival that, since its first year of operation, and has exceeded expectations year after year. In 2017, the first edition was held and was already able to boast 150 stands and 20,000 m2 of exhibition space. 6 years later, the number of stands has more than doubled since its start and with it the number of brands represented.
We are not only talking about the number of companies present at Sea Otter Europe Costa Brava Girona by Continental but, above all, about quality. The big players in the world of cycling have made a strong commitment to the event, and each year they increase the size of their contracted area and allocate more resources to a fair that is already a fixture in the plans of the big brands in the sector. This fact gives the fair a special value and has allowed important international product presentations to take place in recent years at Sea Otter Europe Costa Brava Girona by Continental.
In recent years, the trend has been towards an increased international presence, both in terms of new brands and in the use of the international resources of the big brands in the cycling world.
At Sea Otter Europe Costa Brava Girona by Continental, you will find everything you would expect from an international event. First of all, a location that needs no introduction. Girona is one of the world’s cycling capitals and, in addition to its exceptional environment for all types of cycling, there are also the logistical facilities offered by a city that lives and breathes cycling like few others.
One of the key factors in the success of this festival is its audience. Again, not only in terms of quantity, with almost 60,000 visitors registered at the last edition, but also in terms of quality. One of the pillars of the Sea Otter Europe Costa Brava Girona by Continental is its sports programme, unique in the world and capable of bringing together in the same place top-level international events in disciplines such as XCO, e-MTB and the bike-marathon. Then there is its popular cycling tour, the Ciclobrava, and a wide range of gravel events in one of the leading regions for this discipline. This means that a very high percentage of the Sea Otter Europe Costa Brava Girona by Continental public are cyclists in different aspects. The target audience that any brand in the sector would want to reach. More than 4,400 cyclists took part in some of the sporting events scheduled at the last Sea Otter Europe Costa Brava Girona by Continental.
The possibility of making direct contact with end users who are really interested in cycling-related products in terms of equipment, travel, experiences and services is a unique added value of this festival. And that leads right to another of the pillars of Sea Otter Europe Costa Brava Girona by Continental. Its test programme. With exceptional test circuits starting from the festival entrance, brands can take part in the Sea Otter Europe Costa Brava Girona by Continental bike test programme. Experiencing a bicycle in action, in a real-world environment, can make all the difference when deciding on a purchase. Sea Otter Europe Costa Brava Girona by Continental is one of the few festivals where you can ensure sales and customer loyalty.
Sea Otter Europe Costa Brava Girona by Continental 2023 will be held on 22, 23 and 24 September and, although space for exhibitors is increasing year after year, more than 80% of the available stands have already been allocated. The organisers recommend that interested brands that have not yet booked their space do so as soon as possible so as not to miss out on the festival.
Euro Mobility Festival, expanding opportunities
On the other hand, the Euro Mobility Festival, the urban mobility festival integrated under the umbrella of Sea Otter Europe Costa Brava Girona by Continental, is a great opportunity for brands to go further and present their products that are more oriented towards urban mobility and individual and sustainable transport.