Canyon, one of the biggest names in the bicycle sector and a specialist in online sales of its catalogue, has confirmed it will be sponsor of Sea Otter Europe 2020 as Silver Partner.
This great brand joins forces with the festival as a new sponsor, placing its trust in Sea Otter Europe as a global event. The format of the Sea Otter Europe festival is ideal for its brand strategy, since it is a highly customer-oriented and experiential event. The large volume of test rides carried out as part of Demobike is the perfect match for its 100% online distribution style, as potential buyers can test out bikes and ask the Canyon specialists in attendance at the festival any questions they may have.
What’s more, it has also confirmed its sponsorship as Title Partner of the prestigious Gravel event The Pirinexus Challenge, the 350-km race that runs through two countries, Spain and France, starting and finishing in the very heart of Sea Otter Europe.
Finally, it will also be Title Partner of another of the new events of Sea Otter Europe that is set to grow considerably over the next few years, the Sea Otter Europe E-MTB marathon. Sales of electric bicycles are on the up in a big way and show no signs of slowing down and Canyon, aware of this, wants to make sure its brand gets maximum exposure by associating itself with events of this kind, considering the wide range of electric bicycles that its catalogue has to offer.
Canyon will be present at Sea Otter Europe with an extensive range of bicycles. Stay tuned as they reveal which models and disciplines this will include.