For Bicycle components and accessory brands Sea Otter Europe is an essential platform for reaching their audience


From the obvious choice of the right size, to the choice of tires, gearbox, transmission, brakes, and much more, every detail counts and the possibilities are endless. Choosing bike components and accessories is no easy task if you are new to cycling, yet not only do they make a difference to the final product, but they also affect price and durability.

Bicycle components and accessories

Canyon Iberia

 51% of exhibiting brands are components and accessories brands

Sea Otter Europe is not only a platform for bike brands. At the last edition of the festival’s Expo zone, 51% of the brands in attendance were part of the accessories and components sector, a branch within the industry that, despite being one of the most affected by current supply chain and production issues, is just as important for this year’s edition of the festival.

According to festival coordinator Marta Torres Ninot, ‘The presence of brands at festivals continues to support activity in our industry and is synonymous with health. Accessories and components brands are increasingly taking advantage of the bike testing platform, which means that customers are not only interested in the brand of the bike they purchase but also in the suspensions, transmissions or tires fitted to it. Every detail counts’.

The festival is fully focused on the end customer, with the aim of providing them with a first-hand cycling experience. However, this is not at odds with the fact that the festival is also a b2b meeting point. The big difference – compared to a professional trade fair – is that it takes place in a highly-dynamic, festive, open-air atmosphere.


Individual component sales are increasing both nationally and internationally

Various digital platforms have published the first sales results for the first quarter of 2021 as well as investment forecasts for the sector, both at international level by Bicycle Retail Industry and Bike Europe and at national level by Tradebike:

According to the latest study published by Sport Panel:

  • Complete bikes, representing 45.03% of total sales, remain the leading category in the wholesale market, despite a slight reduction in their share.
  • This is followed by bicycle components, which account for 30.63% of the total value.
  • Textiles had a very good year, rising from 8.41% of wholesale trade to 9.25% as the third-largest category, followed by helmets with 4.33% and above footwear with 3.97%.

This increase in demand is due to the emergence of new buyers, who want to be well informed when choosing a bicycle.

Bicycle component + accessory brands

Sea Otter Europe

Components are a game changer

Sea Otter Europe by Continental is the place to find all the information you need. The festival will be a meeting point for component brands and cyclists who will be able to get information and advice in order to discover the best bike components on the market.

From 24 to 26 September, 2021, at the international cycling festival you’ll be able to discover a thousand and one options to help you make an informed choice.


If we have convinced you and you want to join Sea Otter Europe 2021, you can contact our sales team to solve any questions you might have or to find the best place for your brand. Contact us HERE!