14th of February, 2019
The arrival of Sea Otter Europe Costa Brava Girona came at a key moment, the year in which e-bikes really took off. Since then, their growth has been exponential and sales of e-bikes have served to dynamise a sector in the midst of change. For a large number of brands, electric bicycles already account for more than half of their turnover, and the future looks promising as this amount is set only to rise.

For many cyclists, e-bikes are a completely new and unknown concept, riddled with clichés and psychological barriers stopping people from adopting them, which is where Sea Otter Europe Costa Brava Girona comes in, as a mediator between users and brands.


Demobike for e-bikes: try it and you’ll want one

This is the phrase that best summarises the experience of brands, shops and electric bicycle users. For e-bikes, more so than any other product, test riding is key. Not only in terms of the decision-making process but also for breaking with the clichés associated with these types of bikes. It’s the best way to do away with the preconceived notions that they are for people who don’t like to pedal, that you can’t do sport on them or that they are similar to mopeds. The Demobike programme of Sea Otter Europe Costa Brava Girona is ideal for e-bikes. It’s not everyday that you can try out a range of e-bikes, but at Sea Otter Europe Costa Brava Girona there will be hundreds of them available. They are, without a doubt, the star models of the Demobike programme.

A large number of visitors are drawn by the possibility of trying out an e-bike for the very first time. This experience will be decisive in convincing users to switch to such models. To achieve this, Sea Otter Europe Costa Brava Girona pays special attention to the design of the routes so that users can get a feel for their strengths and benefits. This year’s edition will boast the new Haibike circuit, a track specially designed for test riding electric bicycles. Located near the expo area, it will have everything needed to make the most of the models’ features, including curves and uphill, downhill and technical, but accessible, sections, their common denominator being that they are suitable for everyone. The route will be open to electric bicycles only, so that visitors will be able to enjoy their test riding time without having to share the track with traditional bikes. More news on this route, which is destined to be one of the star attractions of Sea Otter Europe Costa Brava Girona and is open to all brands, will be announced shortly.

Personalised advice from specialists from each brand is an added plus that makes all the difference in these types of tests. Users typically have a lot of questions and the fact that they can be answered by those who know the gear best is crucial. This is especially true for long-time users of e-bikes looking to make a second purchase, as they already have experience in these types of bikes and therefore more stringent requirements for their next purchase.


Discover the region through sports events

Electric bicycle users are included in the sports programme of Sea Otter Europe Costa Brava Girona with a bike-marathon competition, the E-Bike Marathon by Ghost, exclusively for testing out this innovative type of format. Styled on a traditional bike-marathon, it will in fact share the track with the 37-kilometre Scott Marathon XCC, albeit with a separate start  at 9.15 a.m. on the Sunday – a golden opportunity to place a number plate on your e-bike.

While sporty e-bikes are primarily geared towards MTB, road models are on the up year after year. Integration is key to their design, bringing the essence of electric bicycles also to the road so that you can travel greater distances, enjoy yourself for longer and have more fun. Sea Otter Europe Costa Brava Girona has the perfect roads to put them to the test; the same roads that draw scores of professional road cyclists to Girona every year.


The versatility of e-bikes

Beyond sport, electric bicycles are transforming urban mobility in a decisive way. Brands are creating models that are increasingly more accessible and simple to use, with improved durability, reduced weight and designs for all types of needs. From those looking for greater load bearing capacity to those after the lightest and smallest models, e-bikes have long proved to be the perfect vehicle for improving mobility in cities. They help to reduce traffic and pollution and contribute to a healthy lifestyle. Girona is a great example of the integration of e-bikes into the streets and the advantages that this brings. At Sea Otter Europe Costa Brava Girona you’ll be able to discover the sector’s latest new trends and developments, which only look set to grow offering a wealth of potential.

Nevertheless, the scope of e-bikes doesn’t stop there. They have also become an ideal mode of transport for a new type of active tourism. Users can explore unique areas together with their families while integrating into the environment in a more friendly way.

All the many facets of e-bikes will be catered for at Sea Otter Europe Costa Brava Girona – from their sportier side to their more functional side. It is without a doubt the best place to acquaint users with e-bikes.

You’ll find the perfect e-bike for you!

Among the countless exhibitors related to different regions and tourism activities you’ll be able to discover this new way of seeing the world.

Bergamont, Berria, BH, Bulls, Cannondale, Canyon, Cube, Focus, Ghost, GT, Haibike, Hope, KTM, Lapierre, Look, Massi, Merida, MMR, Mondraker, Moustache, Peugeot, Rise, Ritchey and Muller, Scott, Specialized, Swift Carbon, Titici, Trek and Whistle have already confirmed that they will have their best fleet of e-bikes ready for test riding. The components brand Rotor and the ABUS brand of helmets for adults and children will also be in attendance. What’s more, Sena will have helmets available for testing.

From 31 May to 2 June Sea Otter Europe is the place to be for all cycling enthusiasts.