Girona, Spain – January 11, 2018 – Cannondale, the elite, U.S.-based bicycle brand, will be the main sponsor of the 2018 Sea Otter Europe Costa Brava-Girona Bike Show. As the main sponsor, Cannondale will show its commitment to the event which will celebrate its second edition in June and whose line-up of sporting events and activities puts cycling fans center stage. “We like the proximity to the fans; it’s where we feel most comfortable,” said Ignacio Giménez, Cannondale Marketing Manager for Spain and Portugal.
Last year, over the course of one weekend in Girona, Spain, more than 30,000 consumers attended the inaugural Sea Otter Europe. During the three-day event, consumers tested more than 300 bicycles in the Bike Test Zone, purchased numerous bikes and accessories from attending brands, and filled the stands at the weekend’s events. “An initiative like Sea Otter Europe gives Cannondale the opportunity to share experiences with the public and offers consumers the chance to try our bikes and test their technological advantages. For Cannondale, this event is a true consumer experience,” added Giménez.
Cannondale’s involvement as a main sponsor of the 2018 Sea Otter Europe demonstrates the show’s potential for the future following a tremendous first year. “That a world-renowned brand like Cannondale has made such a commitment to Sea Otter Europe is proof the festival is gaining a foothold in a highly competitive sector where brands are very cautious when it comes to promotional activities,” explained Albert Balcells, Director of the Bike Show.
For more than four decades, Cannondale has been a leader in the production of top-of-the-line bicycles, earning its position in the industry with innovative designs that inspire cyclists around the world. Today, Cannondale does not just make bicycles for all disciplines, but also produces parts and accessories which are every bit as innovative as the bikes that built its reputation.
Under this new sponsorship, Cannondale and Sea Otter Europe will work together to prepare the second edition of this international cycling festival, which will take place from 8-10 June. Sea Otter Europe has already announced the expansion of its commercial area and a series of new additions to its line-up of sporting events and activities.