The 2nd Sea Otter Europe Costa Brava Girona will be an event to remember. The expo zone has grown so much since last year, it is now twice the size. That means more exhibitors, as well as bigger and more attractive stands. A small cyclist city that, unto itself, is reason enough to come and see what the over 300 brands represented here have to offer. From bicycles to clothing, as well as accessories, competitions, routes, services, training… everything you could possible imagine and more.

But Sea Otter Europe is not considered an active tradeshow just for its extensive line-up of competitions and events over its three days. Its exhibitors have joined in the festival atmosphere created by this benchmark event in Europe and many of them will go beyond merely showcasing their products.

An extensive offer of parallel activities has been created by the brands themselves attending Sea Otter Europe. Visitors will be able to enjoy a long list of services, available at no additional cost.

There will be talks and discussions to take part in; from top-level athletes to opinion leaders. A way to increase your knowledge and learn something new from benchmark celebrities in this field.

Many of the brands attending the festival have prepared global presentations. Exclusive bicycles and products that we’ll be able to see for the first time, live, at Sea Otter Europe. Others have decided to let people try out their products. In total, there will be over 400 bicycles ready for visitors to test ride. Some of those tests will take place alongside important bikers, lending extra appeal to this experience.

Neither will there be any shortage of prize draws. Pay attention to each exhibitor because many of them will be giving away material among their visitors. Nonetheless, the free bike servicing that some brands will be offering for their products will no doubt be among the most highly appreciated offerings at Sea Otter Europe this year. This way of building loyalty among customers has advantages for everyone.

The BRANS ACTIVITIES EDITABLE (1) contains a list of the activities scheduled by some of the brands attending Sea Otter Europe 2018.