As part of its evolution and consolidation as one of the leading cycling festivals in Europe, we are pleased to announce the incorporation of Shimano as title sponsor of the event. Starting this year, the festival will be officially named: Shimano Sea Otter Europe Costa Brava-Girona by Garmin.
This announcement represents the continuation of a solid relationship, based on trust and shared values. Shimano has been one of the main sponsors of the festival for the past three years as Gold Sponsor, playing a key role in our recent evolution. Now, it is taking a decisive step and becoming Title Sponsor, further reinforcing its commitment to the project and joining this new stage of the festival from a leadership position.
For Sea Otter Europe, this alliance represents a fundamental step forward in our goal of consolidating ourselves as a key meeting point for the international cycling industry. We share a common vision with Shimano: a firm commitment to innovation, quality, sustainability and connection with a global community of cyclists.
Shimano, with more than a century of history, is one of the most recognized and influential brands in the world of cycling. Its incorporation as Title Sponsor will bring a differential value to the festival, through its most advanced technological solutions, its active presence in all areas of the event and its direct connection with the spirit of cycling.
“It is a pride to be able to expand our collaboration with Sea Otter. It brings together three fundamental pillars for us in a single festival: consumers, bicycle brands and specialized cycling stores. Being the main sponsor of Sea Otter is the logical move for us, as it allows us to be close to all of them, aligned with our mission: “To promote health and happiness through the enjoyment of nature and the world around us.” Says Jaime de la Rica, General Director Shimano Southern Europe.
“Shimano has been part of Sea Otter Europe for the last few years. Their step forward as naming sponsor is a mutual recognition of the work shared, and a clear sign of where we want to continue moving: more internationalization, more innovation and more community”, says Albert Balcells, Director of Sea Otter Europe by Garmin.
The 2025 edition will mark a turning point in the festival’s trajectory. With Shimano and Garmin as main sponsors, we are starting a new stage with more ambition, more scope and a more solid offer for all audiences: from the recreational user to the professional cyclist, including brands, media and distributors from all over the world.
We thus reaffirm our commitment to the cycling community and to a vision of the future where collaboration, technology, sustainability and passion for cycling continue to be the cornerstones that drive us.
