Some brands show up on schedule. And then there are brands that truly belong. Brands that are part of the DNA of an event, a community, a way of understanding cycling. ABUS is, without a doubt, one of them.
That’s why it’s no coincidence that, in the most special edition in the history of Shimano Sea Otter Europe by Garmin, ABUS renews its commitment as the festival’s official sponsor. Ten years. A full decade building something big, and ABUS has been there.
ABUS
Founded in Germany in 1924, ABUS is a family-owned company that has spent more than a century doing one thing exceptionally well: protecting what you value most.
Its catalogue speaks for itself. From the toughest locks on the market, built to withstand the most demanding attacks, to a full range of helmets designed with cutting-edge technology to support you in every discipline: road, mountain, gravel, urban.
But beyond the product, ABUS stands for something deeper. It stands for the belief that cycling should be free, safe, and accessible to everyone. That heading out for a ride—whether on Girona’s dirt tracks or on the streets of any city in the world—should be an experience without unnecessary worries.
Ten years of Europe’s most iconic cycling festival
Shimano Sea Otter Europe by Garmin has grown edition after edition to become the benchmark event for European cycling. A festival that goes far beyond competition: it’s a meeting point for brands, professionals, fans, and cycling enthusiasts who share the same passion for a few days.
A sponsorship that makes sense
Renewing this sponsorship isn’t just a commercial agreement. It’s confirmation that two organisations share values and put the cyclist at the heart of everything they do. A festival that takes care of every detail of the attendee experience, and a brand that takes care of every detail of cyclist safety. The combination is natural.
In October, Girona will once again be the capital of European cycling. And ABUS will be there, as always, part of something that is already much more than an event. It’s cycling history.
See you at the tenth edition.
